‘Define, Segment, Target – Hit the Bull’s Eye’
We often hear people use the term ‘market’ loosely, to mean several things – the economy, the capital market, and sometimes ‘potential buyers.’ Let’s explore what the market stands for in a business.
We often hear people use the term ‘market’ loosely, to mean several things – the economy, the capital market, and sometimes ‘potential buyers.’ Let’s explore what the market stands for in a business.