TWINED&TIED

For Cindy Willa Vaz, creativity exists alongside precision. By profession, she is an Associate Manager in the IT industry, where problem-solving, structure and attention to detail are part of her everyday work. By passion, she is the founder and creative director of TWINED&TIED, a Goa-based creative studio dedicated to bespoke accessories and handcrafted details for life’s most meaningful celebrations. The combination of these two worlds has shaped an approach to design that is both meticulous and deeply personal.

Founded in December 2023, TWINED&TIED creates wedding accessories, christening and communion pieces, baby keepsakes, maternity props, festive décor and bespoke home accents. At its heart is a simple belief: the smallest details can carry immense meaning when they are thoughtfully created around the people and stories behind a celebration.

From Christmas Wreaths to Wedding Details

TWINED&TIED began with something close to Cindy’s heart: Christmas. A self-confessed Christmas enthusiast, she began decorating her own home as early as September and decided in 2023 to create her own festive décor. She particularly enjoyed making Christmas wreaths and soon wondered whether the pieces she created for herself could become something others would want in their homes.

She created an Instagram page, made a small collection of wreaths and shared the profile with family and friends. The response was immediate, with the wreaths selling out. Yet with Christmas being seasonal, Cindy began thinking about what could come next. Bridal accessories became the natural direction to explore, leading her to create a few pieces and share them online. Several months later, she received her first wedding order. What began as a personal creative project gradually developed into a studio, growing slowly and steadily through genuine interest and word of mouth.

That beginning continues to hold significance for Cindy. The Christmas wreaths remain among her most memorable creations because they represent the point at which an idea became a possibility, while her first wedding order taught her the importance of communication throughout the creative process.

Creating for Every Part of the Celebration

Although weddings remain the studio’s primary focus, TWINED&TIED has developed a broad collection of handcrafted pieces designed to complement different moments within a celebration. Its bridal offerings include bouquets for brides, bridesmaid bouquets, hoops, hair accessories and wrist corsages, along with boutonnieres for groomsmen, pageboys and family members.

For younger members of the wedding party, the studio creates flower girl baskets, hoops, pomanders, tiaras and headbands. It also produces keepsake and gift boxes, personalised toasting flutes, cake cutlery, cake toppers, hangers, ring holders, unity candles, wedding wall décor and favours. Each piece provides an opportunity to bring the overall wedding aesthetic together while adding an individual touch.

The studio’s work extends beyond the wedding day as well. Christening and Holy Communion accessories, baby keepsakes, maternity shoot props and memory candles form part of its personalised offerings. For homes, its work includes wreaths, decorative floral baskets and floral-decorated frames, while Christmas décor remains an important part of the studio’s story.

TWINED&TIED also creates details for anniversaries and milestone celebrations, including 25th and 50th anniversaries and landmark birthdays, as well as housewarming occasions. This allows the studio to work across different stages of family life, creating pieces that are intended to become part of the memories associated with them.

Designed Around the Person, Not Just the Occasion

Personalisation is central to Cindy’s approach. She believes that every bride has a story and that an accessory should reflect a part of it. Her process therefore begins with listening and communication rather than simply selecting from a catalogue of existing designs.

Understanding a bride’s vision, wedding aesthetic and the small details that hold personal significance helps shape the direction of each piece. Colours, textures, embellishments and finishing touches are considered in relation to the individual celebration. Rather than simply modifying an existing accessory, Cindy creates around the person and the story behind the occasion.

Communication continues throughout the process. From the initial conversation and exchange of ideas to the development of the final piece, clients remain part of the creative journey. Inspirations can evolve, details can be refined and expectations can be clarified along the way. For Cindy, this ongoing exchange is essential to ensuring that the final creation reflects what the client originally imagined while remaining practical and achievable.

A Thoughtful Handmade Process

Behind every finished piece is a process that balances creativity with careful planning. The journey begins with sketching, mood boarding and material selection based on the client’s vision. Before production begins, Cindy also believes in setting clear expectations around timelines and communicating what can and cannot be achieved within them.

Material sourcing follows, with each component selected to bring the intended design together. The handcrafting stage then involves assembly, arrangement, personalisation and detailed finishing. Rather than prioritising volume, TWINED&TIED places emphasis on quality, with each piece receiving the attention required to meet its standards.

Photography forms the final part of the process, allowing the completed work to be documented before it is handed over. This attention at every stage reflects Cindy’s belief that handmade work should not be rushed simply to increase output. At TWINED&TIED, taking more time is an intentional choice, allowing quality, durability and beauty to remain at the centre of the work.

Where Goa Meets Global Inspiration

Cindy’s design language draws strongly from the natural world. Goa’s tropical greenery and coastal landscape influence her visual sensibility, while global design trends, unexpected colour combinations and the personal stories shared by couples continue to expand her creative vocabulary.

Her work moves comfortably between traditional and contemporary aesthetics. Some brides are drawn to classic whites, roses and structured arrangements, while others look for unconventional combinations featuring deep blues, burgundies or asymmetrical forms. Rather than choosing one aesthetic over another, Cindy looks for the point where a design feels personal while retaining a sense of timelessness.

This balance allows traditional elements to be interpreted in ways that feel relevant to contemporary celebrations. The result is not simply décor that follows a trend, but a collection of details intended to remain meaningful beyond the event itself.

Lessons in the Journey

Some of TWINED&TIED’s most meaningful milestones have come through the challenges and experiences of its early years. The first wedding order reinforced the importance of clear communication, while completing a wedding order in less than two weeks showed Cindy what could be achieved with determination, focus and careful planning.

For her, however, the most valuable milestone is the evolution of the studio itself. Developing her design style, becoming more confident in experimenting with ideas and learning through every project have all shaped TWINED&TIED. The greatest reward comes when something created by hand becomes part of a bride’s cherished memories.

That sense of purpose is also reflected in Cindy’s life outside the studio. Alongside running TWINED&TIED, she continues her full-time career as an Associate Manager in an IT firm. Managing both worlds has taught her to be intentional with her time, prioritise effectively and work with discipline. She is also a trained Latin dancer, with a passion for Salsa, Bachata and Kizomba, and has performed at dance festivals including the India International Dance Congress.

Building a Cherished Name in Bespoke Celebrations

Looking ahead, TWINED&TIED aims to continue serving Goa’s growing wedding market with personalised, bespoke pieces while gradually expanding its range of offerings. The larger ambition is to build a name that couples and families associate not only with beautiful accessories, but with the thought, intention and craftsmanship behind them.

For Cindy, the distinction is important. TWINED&TIED is not a factory producing identical pieces at scale. It is a creative studio where each creation is approached with care and purpose. Handmade work may take longer, but that time is part of what gives it its character.

Ultimately, TWINED&TIED is about more than accessories. From the Christmas wreath that started it all to the bespoke details created for a bride’s wedding day, each piece is designed to hold a little part of someone’s story. Through thoughtful design and careful craftsmanship, Cindy and TWINED&TIED continue to turn those stories into tangible details that can be remembered long after the celebration is over.