Ved Bhise

Ved Bhise’s journey in design is rooted in a lasting love for drawing, storytelling and the visual culture of Goa. As a final-year Visual Communication Design student at Avantika University, he is exploring how traditional artistic instincts can evolve into purposeful design solutions across illustration, branding, publication, packaging and motion.

From Fine Arts to Visual Communication

Born and brought up in Goa, Bhise began with a strong interest in traditional art and illustration. Drawing and creating came naturally to him, but over time, he became interested in giving greater purpose to his work. Visual communication offered that direction, allowing him to combine creativity with problem-solving while exploring multiple ways of responding to the same brief.

His education at Avantika University has helped him expand this foundation and understand design as more than an aesthetic exercise. As he approaches the final year of his course, his practice spans branding and packaging, illustration, mural design, publication design and motion design. Among these, illustration and publication design hold particular appeal because of their ability to communicate through visual storytelling.

Building a Versatile Design Practice

Bhise works across both digital and traditional mediums. His digital toolkit includes Adobe Illustrator, After Effects, InDesign, Procreate, Figma and Blender, while sketching and painting remain an important part of his creative process. Rather than treating the two approaches separately, he allows his experience with traditional art to influence the way he develops digital work.

This combination also reflects his willingness to experiment. Working across different disciplines keeps his practice varied and allows him to approach communication from different perspectives. Illustration helps him develop narratives through imagery, while publication design gives him greater control over how those narratives unfold through the relationship between images, typography and layout.

Design Rooted in Goa

Goa is a recurring influence in Bhise’s creative outlook. The culture, architecture, landscapes, local products and stories surrounding him provide a familiar yet expansive source of inspiration. His connection with the state can be seen in projects that draw directly from its identity and everyday experiences.

One such project was a packaging design exercise for Niro, a local Goan cashew fruit drink. Working with a product connected to the region allowed him to explore design through a subject that was both culturally familiar and locally relevant. He also created a mural in Goa as part of an awareness campaign focused on screen time, bringing a contemporary social subject into a public visual space.

Preserving Stories Through Illustration

Among Bhise’s most personal projects is Goan Folktales, which grew from memories of the stories his grandmother shared with him while he was growing up. Many of these narratives belonged to Goa’s oral folklore, having travelled across generations through word of mouth.

Following her passing, Bhise wanted to preserve a part of those memories while paying tribute to her. The project became an exploration of Goa’s storytelling traditions through illustration and design, giving familiar tales a visual form while connecting personal memory with a wider cultural heritage.

For Bhise, illustration is naturally connected to storytelling, while publication design provides another layer through which a narrative can be structured. His approach allows images, typography and composition to work together without necessarily explaining everything to the viewer, leaving space for personal interpretation.

Learning Beyond the Screen

His creative interests extend beyond design software and studio work. Bhise enjoys sketching and reading, along with trekking, playing sports and running, particularly along the beach. Time outdoors offers a break from screens and the demands of digital work, while giving him space to reset and occasionally find inspiration away from his usual creative environment.

His transition from traditional art to digital design has also been an important part of his development. Learning digital tools was initially challenging because traditional techniques were where he felt most comfortable. The process taught him patience and encouraged him to remain open to unfamiliar methods rather than depending solely on established strengths.

Looking Towards a Design Studio

As he completes his studies, Bhise is looking to begin freelancing and gain experience through a variety of projects. He hopes to work across illustration, branding, publication and cultural storytelling while continuing to experiment and develop a distinct visual language.

In the longer term, his ambition is to establish a design studio of his own. With a practice shaped by traditional art, contemporary design tools and a strong connection to Goa, Bhise is building towards a career where experimentation and storytelling can remain central to the work.