At just 25, Amar Bernard has carved a unique niche for himself in Goa’s competitive real estate landscape. Originally from London, Amar first set foot in Goa in 2004 during a family holiday, a trip that unexpectedly reshaped his life. What began as a vacation gradually transformed into a deeper connection with the region, eventually turning Goa into his permanent home. Today, he fondly refers to London as his “two-week holiday.”
In 2024, Amar made a pivotal decision: he dropped out of IUBH Berlin to follow his calling, real estate. With deep-rooted family ties to Goa’s property scene and an intuitive understanding of both land and people, he founded AB Realty, a boutique consultancy built on trust, clarity, and personalised service.
A Foundation Built on Experience
Real estate isn’t a newfound passion for Amar; it’s a legacy. Raised amidst Goa’s evolving property market, he spent his formative years shadowing his parents, both veterans in the business for over two decades. From inspecting sites to observing client meetings, Amar gained hands-on exposure to every facet of the field. These early experiences instilled in him not only a grasp of design and development but also a deep sensitivity to the needs of buyers.
Over time, Amar noticed a worrying pattern, friends and contacts from cities like Mumbai and Delhi repeatedly fell prey to murky deals and poor advice. Misinformation, unclear titles, and drawn-out legal disputes were all too common. Recognising the urgent need for a more ethical and client-focused alternative, he established AB Realty to fill that void.
AB Realty: Simplifying the Complex
At its core, AB Realty is more than a real estate agency, it’s a consultancy that places people above profits. With a sharp focus on curated offerings and transparent processes, the firm is redefining the property-buying experience in Goa. Whether it’s a luxury villa, a boutique apartment, or a strategic land investment, the goal remains the same: to make real estate easier, safer, and smarter.
The firm’s values speak volumes about its approach:
- Trust & Transparency: Every transaction is handled with honesty, ethical conduct, and clear communication.
- Quality over Quantity: Listings are hand-selected for their design, location, and value—not added for volume’s sake.
- Client-Centricity: Advisory is rooted in the client’s best interest—even if it means walking away from a deal.
- Investment Insight: Buyers receive clear evaluations of rental yield, resale potential, and legal strength.
- Authenticity: Amar and his team never shy away from pointing out red flags, whether it’s pricing, construction quality, or legal concerns.
Services with Substance
AB Realty offers a comprehensive range of services tailored for today’s discerning clientele:
- Luxury Residential Sales
- Commercial Leasing
- Land & Plot Acquisition
- Property Sourcing & Buyer Representation
- Legal and Documentation Support
Additionally, the firm extends its value through post-sale services such as interior design advisory and Airbnb setup, thanks to a network of reliable professionals.
What Makes AB Realty Stand Out
Amar’s dual identity is rooted in London and raised in Goa, giving him a distinctive edge. He understands both the mindset of global investors and the ground realities of Goa’s property market. This balance allows him to navigate deals with cultural sensitivity and business precision.
Clients working with AB Realty also gain off-market access, exclusive listings and private deals that aren’t visible on public portals. Every consultation is personalised; Amar places great importance on understanding who his clients are beyond their budgets, matching them with homes that align with their aspirations and lifestyle.
End-to-end support is another hallmark. From legal experts to architects and interior designers, clients are guided through every step. But more than transactions, Amar focuses on building long-term relationships often extending beyond business into Goa’s close-knit social circles.
A Discerning Audience
AB Realty primarily caters to high-net-worth individuals (HNIs), NRIs, and design-driven end-users seeking truly exceptional properties. Their refined expectations are matched by AB Realty’s rigorous property vetting and tailored advisory approach.
Referrals form the backbone of their client acquisition strategy, a testament to the firm’s reliability and service quality. Client feedback is continuously incorporated into internal improvements, underscoring Amar’s commitment to evolution and excellence.
Vision, Strategy, and the Road Ahead
While many rely heavily on aggressive marketing, AB Realty takes a more intentional path. The firm’s reputation, network, and high-quality content do the talking, complemented by thoughtful use of digital platforms and WhatsApp communication. Amar also keeps a close pulse on real estate trends and legal shifts, ensuring his clients receive the most current and relevant advice. In the face of a supply-heavy market, his selective approach, evaluating builder credibility, material quality, and project history, helps maintain a high standard.
Future Goals
In the short term (6–18 months), Amar is focused on:
- Expanding the curated inventory of premium properties
- Closing high-value transactions
- Deepening developer collaborations
- Enhancing digital visibility
- Streamlining internal systems for a smoother client journey
In the long run (2–5 years), his vision includes:
- Launching Airbnb-friendly signature developments
- Positioning AB Realty as Goa’s most trusted boutique real estate brand
- Building a strong, ethical team
- Growing a proprietary portfolio of income-generating assets
A New Standard in Real Estate
Amar Bernard’s journey is a compelling example of how passion, integrity, and local insight can disrupt even the most established industries. Through AB Realty, he is raising the bar for real estate in Goa, offering clients not just properties, but peace of mind, smart investments, and a trusted partner every step of the way. With expansion plans on the horizon and an unwavering focus on quality, AB Realty is well on its way to becoming a benchmark for boutique real estate in India’s most beloved coastal state.
