In the serene landscapes of Goa, Artistry Kennel stands as a beacon of ethical dog breeding and grooming excellence. Founded by Luvena Fernandes, a passionate and dedicated breeder with over 17 years of hands-on experience, Artistry Kennel has carved out a reputation for producing superior quality dogs with impeccable health, temperament, and world-class bloodlines. A licensed breeder certified by the Goa Animal Welfare Board, the Kennel Club of Goa, and the Kennel Association of Goa, Luvena has built her work on credibility, responsibility, and deep respect for animal welfare. With the unwavering support of her husband, Mr. Ashley Noronha, and guidance from mentor Mr. Steve Almeida, she has made significant strides in an industry that is still evolving in India.
A Passion Turned Purpose
Luvena’s journey into the world of dog breeding began with an enduring love for dogs and a strong desire to introduce professionalism and ethics into the breeding community. What started as a personal passion for canines soon transformed into a deeper purpose when she recognized the gap in responsible breeding practices in Goa. Many traders in the market were selling puppies with little regard for animal welfare, breed standards, and genetic health. This gap became the driving force behind the creation of Artistry Kennel.
Artistry Kennel specializes in breeding Labrador Retrievers, alongside select other breeds, always ensuring that every dog meets the highest standards of health and temperament. The focus on superior bloodlines, health testing, and strict adherence to breed standards sets Artistry Kennel apart. The core values of ethics, transparency, responsibility, and long-term commitment form the foundation upon which the kennel operates, ensuring that not only the dogs but also the families who adopt them, are treated with utmost care and respect.
The Journey of Awareness and Advocacy
One of the most significant challenges Luvena faced was the widespread prevalence of unregulated puppy traders who lacked the necessary knowledge about breed origins and health. These traders, in some cases, unknowingly compromised the health and well-being of the puppies they sold. This posed a challenge for Luvena, as she sought to create awareness about the importance of ethical breeding practices in an environment where commercial gain often overshadowed animal welfare.
Through patience, continuous education, and a steadfast commitment to kennel club guidelines, Luvena managed to overcome these hurdles. Her dedication to ethical breeding and transparency helped build trust with her clients, as Artistry Kennel’s reputation grew. Today, Artistry Kennel has become synonymous with integrity in breeding, fostering a loyal community of dog lovers who value the commitment to long-term welfare and health.
Motivation and Achievements
Luvena’s motivation comes from her dogs, their health, success in shows, and the joy of seeing satisfied owners. Every healthy puppy born at Artistry Kennel is a testament to her commitment to the cause. Each successful show win further reinforces why she began this journey, while the trust her clients place in her and the kennel drives her to do better every day.
Building Artistry Kennel into a name respected both nationally and internationally stands as one of Luvena’s greatest achievements. She has successfully balanced discipline, compassion, and leadership to maintain the kennel’s standards. Her values of ethics and care for the dogs are embodied in every aspect of the kennel’s operations, from breeding to post-adoption support.
Setting Standards and Leading by Example
Luvena is dedicated to staying at the forefront of the breeding industry by continuously updating her knowledge on international breeding practices, dog show standards, genetic planning, and advancements in veterinary care. As a leader, she believes in setting high standards and leading by example. She ensures that every dog receives the respect and care they deserve, not only from her but also from her team, who share her values of ethics and compassion.
Networking plays a vital role in the growth of Artistry Kennel. Building strong relationships with breeders, veterinarians, handlers, and clients has been crucial to maintaining credibility and fostering long-term growth. Luvena and her team are active on social media platforms like Instagram and Facebook, using them to share their work, educate the public on ethical breeding practices, and stay connected with the dog community.
Responsible Growth and Future Vision
Artistry Kennel continues to grow responsibly, scaling only when it can maintain its high standards. Luvena and her team prioritize quality over quantity by following carefully planned breeding programs and ensuring proper infrastructure. They believe in limited litters to ensure that each dog receives the attention and care it deserves. Moreover, after-sale support remains a cornerstone of their operations, as they continue to guide families throughout their journey with their new pets.
For Luvena, working with animals is more than a profession, it’s a lifestyle. Her deep connection with her dogs, her time spent at shows, and her connection to nature keep her grounded and focused. She encourages aspiring breeders to start with passion, build with discipline, and always remain ethical. Success, she believes, takes time, but credibility and integrity last a lifetime.
Looking forward, Luvena aims to elevate Artistry Kennel to greater heights, both in India and internationally. She is committed to producing dogs that meet global standards while expanding their grooming services. In addition, she hopes to mentor the next generation of ethical breeders, passing on her knowledge and practices to ensure that the future of dog breeding remains in capable hands.
Conclusion
Artistry Kennel, under the leadership of Luvena Fernandes, is more than just a breeding establishment, it is a symbol of ethical breeding, transparency, and commitment to animal welfare. Through dedication, continuous learning, and a deep love for her dogs, Luvena has successfully built a kennel that stands as a leader in the industry. As Artistry Kennel continues to grow, its impact on the Indian and global dog breeding community will undoubtedly be felt for years to come.
