Ashrafi Gaikwad is a name synonymous with versatility, excellence, and unyielding determination. As a businesswoman, a professional autocross racer, a travel enthusiast, and a celebrated food blogger recognized by the Government of Goa, Ashrafi has carved an inspiring path across multiple domains. Her ability to juggle diverse roles while staying true to her passions is a testament to her resilience, creativity, and dedication.
A Journey of Self-Discovery and Achievement
From an early age, Ashrafi displayed an entrepreneurial spirit that has shaped her career. She pursued a Bachelor’s degree in Business Administration (BBA), which laid the groundwork for her successful foray into the business world. Partnering with her husband, who shares her business acumen, she has been actively involved in their venture for over 12 years. Together, they have established themselves as pioneers in their industry, gaining a sterling reputation across the country. Ashrafi’s ability to remain focused and consistent has been instrumental in ensuring the stability of their income, which, in turn, has allowed her to explore her hobbies and passions without compromise.
An Adventurous Soul and Digital Creator
Ashrafi’s love for travel has taken her to over 26 countries, where she has embraced diverse cultures and experiences. This passion for exploration inspired her to document her journeys, leading her to become a digital creator and social media influencer. Her followers were captivated by her travel hacks, local insights, and offbeat content, which quickly garnered widespread recognition.
Her innovative approach to content creation has not only been featured in newspapers and magazines but also earned her the distinction of being empaneled as a social media influencer by the Government of Goa. Ashrafi’s focus on highlighting local and endangered food recipes has resonated deeply with her audience. Her viral Konkani reels, rich in local flavor and language, have further cemented her place as a beloved influencer.
For Ashrafi, the joy of creating content lies not only in its reception but also in its impact. Sharing the stories of local businesses and witnessing their growth as a result of her efforts brings her unparalleled satisfaction. The continuous curiosity and support from her followers drive her to push creative boundaries and deliver engaging content daily.
Fueling the Need for Speed
While her business and digital content journey are remarkable, Ashrafi’s venture into autocross racing adds an exhilarating dimension to her life. For the past six years, she has pursued this passion with fervor, inspired by her husband, a former motocross champion. Competing in high-stakes events, she has won multiple podiums and proudly holds the title of “Fastest Goan Woman Racer” for 2023 and 2024.
Moreover, Ashrafi was a finalist at the Indian National Autocross Championship, an achievement under the prestigious Federation of Motor Sports Clubs of India. She emphasizes that her goal on the racetrack is not solely to win but to pour her heart into every lap. For her, participating on a professional track—where guts and skill converge—is a significant accomplishment in itself. Even during initial setbacks, she found solace in knowing she had given her best effort.
Balancing Multiple Roles with Finesse
Managing the responsibilities of a businesswoman, racer, and content creator is no small feat, yet Ashrafi does so with poise and dedication. Although racing demands her attention during specific events, her business and content creation require daily focus. To maintain balance, she relies on meticulous time management and consistency.
A self-proclaimed “sushegad Goyekar,” Ashrafi values a relaxed yet productive routine. Her mornings begin with addressing virtual calls and planning her content strategy. Afternoons are dedicated to overseeing her business responsibilities, while evenings are reserved for unwinding with family and friends. This well-structured approach allows her to excel across her diverse roles without feeling overwhelmed.
Empowering Society Through Creativity and Vision
Beyond her personal achievements, Ashrafi’s work reflects her commitment to preserving cultural heritage and supporting local communities. She is passionate about documenting recipes, traditions, and stories that are on the brink of extinction. Her mission is to ensure that these invaluable aspects of society are celebrated and passed down to future generations. By doing so, she not only enriches her content but also contributes to the betterment of society.
Ashrafi also takes pride in being an advocate for local businesses. Through her platform, she showcases entrepreneurs and artisans, enabling them to reach a wider audience. The success of these collaborations is a source of immense joy and motivation for her.
Looking Ahead: Goals and Aspirations
Ashrafi’s future plans are as dynamic as her current pursuits. In her business, she and her husband aim to expand their reach by representing additional global brands and scaling their operations. Currently, as the all-Goa distributors for Epson projectors, they design smart classrooms, boardrooms, and interactive learning spaces. Their vision includes diversifying their portfolio and impacting the industry on a larger scale.
In the realm of racing, Ashrafi aspires to compete in out-of-state events and secure more podium finishes. Her relentless passion for the sport drives her to push boundaries and achieve new milestones. Simultaneously, she aims to create more offbeat content that preserves and promotes cultural heritage, particularly in food and traditions. Contributing to societal betterment through her work remains her ultimate aspiration.
The Inspiration Behind the Success
For Ashrafi, the journey to success is fueled by the satisfaction of fulfilling her ambitions and the appreciation she receives from her audience. The recognition she garners—be it from her followers, local businesses, or prestigious institutions—keeps her motivated to pursue excellence. Her unwavering belief in giving her best effort, regardless of the outcome, exemplifies her positive outlook and commitment to personal growth.
Conclusion: A Role Model for Aspirants
Ashrafi Gaikwad’s story is one of passion, perseverance, and purpose. Her ability to excel in multiple domains, from business to racing to digital creation, serves as an inspiration to countless individuals. By staying true to her values and embracing challenges with grace, she has established herself as a trailblazer who continuously strives for greatness. As she continues to evolve and achieve, Ashrafi remains a shining example of how determination and creativity can lead to extraordinary success.
