Whenever we see magazine or brochure pictures of Goa, we see pristine sands and turquoise waters. The images are beautiful and inviting, yet the reality is the exact opposite in most cases. Broken bottles, plastic packets, and loads of other trash lines our beaches. Not only is this off-putting to visitors, but it’s incredibly harmful to the marine ecology of our coast. Our beaches are crying out for help, and you can be there to lend a hand.
Dreamsketchers developed The Clean Beach Project with a vision to make a change. The main goal here was to help restore the historic, picturesque beaches of Goa which are currently in a forlorn state. This May Day the team along with a number of supporters will be organizing its second drive on May 1st, 2019 at 4 pm, on Calangute beach.
With Goa, flooded with tourists throughout the year, the beaches are hotspots. During the season they come alive with live music and flashy lights. However, when the season dies down and the fog of fun fades what’s left is heavily polluted beaches. According to a study by the Central Marine Fisheries Research Institute (CMFRI) in Kochi, Goa stands at the top of the list for the most contaminated beach in the country.
Head of Design at Dreamsketchers, Jonas D’Souza said, “The Clean Beach Project started off with a group of youngsters coming together to clean the beaches of Goa. However, with the response and awareness the event generated, it soon developed into an initiative with a lot of scope. We hope that this initiative gets people more actively involved in keeping our environment clean and green.”
The idea behind the initiative apart from creating awareness was to set it up as an umbrella initiative whose employees, campaigners and activists are the people of the state. Should anyone choose to clean up a beach in Goa they can rest assured that they will get full support from Dreamsketchers under the banner of The Clean Beach Project. “We hope that this initiative will foster a new synergistic environment where the people of Goa and the team at Dreamsketchers can communicate the importance of keeping our beaches clean. We plan to build this initiative as a legacy for the youth of Goa and charge everyone with the responsibility in safeguarding our future.” said, Managing Partner at Dreamsketchers, Ankit Sinai Talaulikar.
The Project like any other is growing, and the team at Dreamsketchers have been loud and clear in their mission towards raising awareness about the repercussions of littering and how damaging it is to our land. We hope that our fellow Goans will support us in taking Goa back to it’s glorious and beautiful days.
