Over the past two and a half decades, Finishing Touch has evolved into one of Goa’s most trusted names in building and finishing solutions. What began as a modest entrepreneurial venture during college has grown into a comprehensive, design-driven brand, shaped by vision, resilience, and an unwavering commitment to quality.
Founded by Mr. Rasik Naik, the journey started with a small kitchen supply business catering to restaurants. This early phase played a crucial role in shaping his understanding of customer relationships and supply dynamics. As he transitioned into civil contracting, he identified a significant gap in the market, the lack of reliable, high-quality finishing materials. Recognizing that the true character of any structure lies in its finishing, he established Finishing Touch with a clear focus on delivering long-term value through precision and quality.
A defining trait of the brand has been its continuous pursuit of innovation. Mr. Naik remains actively involved in exploring global markets, attending international exhibitions, and studying emerging trends. This global perspective has enabled Finishing Touch to build a strong import portfolio, positioning itself as a one-stop destination for premium finishing materials.
In 2017, the brand expanded its capabilities with the introduction of Finishing Touch Interiors, led by interior designer Mrs. Neha Rasik Naik. Responding to growing demand for integrated solutions, this vertical brought together design and execution under one umbrella. Her involvement added a refined aesthetic dimension to the business, seamlessly bridging the gap between technical functionality and visual appeal.
At its core, interior design at Finishing Touch goes beyond decoration, it is about the thoughtful beautification of spaces through precise measurements, intelligent furniture alignment, and a deep understanding of client preferences. Whether it is classical, neo-classical, bohemian, luxury, contemporary, modern, industrial, Greek, Indo-western, Portuguese, Scandinavian, rustic, or Italian styles, every project is tailored to reflect the personality and lifestyle of the client while maintaining functionality and visual harmony.
Today, Finishing Touch offers a wide spectrum of products and services, including roofing systems, flooring, wall cladding, decking, ceilings, water management solutions, and interior finishes. Beyond product supply, the company adopts a consultative approach, working closely with architects, builders, and homeowners to deliver solutions tailored to each project’s unique requirements.
Among its many offerings, roofing has emerged as a defining category. Recognizing its potential as both a functional and architectural element, the company introduced Telhado, a premium roofing brand. Finishing Touch was among the pioneers in introducing clay roof tiles to Goa, emphasizing their durability, thermal efficiency, and suitability for the region’s coastal climate.
Telhado has since grown into a strong independent brand with a presence across multiple states. A significant milestone in its journey has been the commencement of manufacturing in India, marking a strategic shift from sourcing to production. This move has enhanced accessibility, improved pricing, and strengthened quality control, while also positioning the brand for future expansion into international markets.
What distinguishes Finishing Touch is its approach to quality and collaboration. The company operates within a robust ecosystem of trusted suppliers and clients, ensuring that every product meets high standards of performance and longevity. Rather than functioning as mere suppliers, the team positions itself as partners in the building process, guiding clients through material selection based on design intent, environmental conditions, and budget considerations.
The brand’s adaptability is reflected in its ability to cater to diverse project requirements. Whether it is residential, commercial, or institutional spaces, Finishing Touch tailors its offerings to align with the specific needs of each environment. This includes turnkey projects, as well as renovation and revamping assignments, ensuring consistency in design, execution, and delivery.
Current market trends indicate a growing demand for premium, design-led materials that combine aesthetics with performance. Customers are increasingly conscious of durability, sustainability, and long-term value, factors that Finishing Touch continues to prioritize in its offerings. Particularly in regions like Goa, where climatic conditions can be demanding, the focus on resilient and eco-conscious materials has become essential.
Behind the brand’s success lies a strong organizational culture. With an efficient team managing day-to-day operations, leadership is able to focus on strategic growth, innovation, and expansion. This balance between structure and autonomy has been instrumental in maintaining consistency while scaling operations.
Looking ahead, Finishing Touch is focused on thoughtful expansion, both geographically and in terms of capabilities. The brand aims to strengthen its presence across India while exploring opportunities in international markets, particularly in Europe through Telhado. At the same time, it continues to invest in building a robust ecosystem where quality, design, and trust remain central.
Beyond business, Mr. Rasik Naik also contributes to the broader community as the President of the Vibrant Goa Foundation, engaging in initiatives that promote economic growth and collaboration in the region.
Finishing Touch is more than a solutions provider, it is a brand built on relationships, innovation, and a long-term commitment to excellence. As it continues to grow and evolve, its vision remains clear: to create spaces defined not just by design, but by enduring quality and trust.