JK Cement is all set to host the 2nd edition of their JK Cement SwachhAbility Run starting on the 5th of November 2017. JK Cement invites all runners to lace up their running shoes and participate in this very exciting event. The run starts in Goa and races across Belagavi, Hubballi, and Mangaluru before screeching to a halt in Bengaluru on the 12th of November. It’s important to note that the run takes place in different cities across Goa and Karnataka on different dates between the 5th and 12th of November 2017.
Goa’s CM, Mr. Manohar Parrikar is set to flag off the run in Goa on the 5th of November, 2017 and will be the Chief Guest at the event.
J.K. Cement’s social initiative and one of a kind run
JK Cement is an organization that cares. It operates on a business model built with sensitivity as one of its cornerstones and an organizational commitment to a better world – for customers, stakeholders, employees and last but not the least, for the community at large.
This unique run organized by JK Cement in 5 cities is aimed at supporting two significant social causes – inclusion of disabled people as equals in the society while promoting the Hon’ble Prime Minister, Narendra Modi’s flagship programme of ‘Swachh Bharat Abhiyan’.
The J.K. Cement SwachhAbility Run draws its inspiration from the spirit of selfless service, epitomized by The Indian Army and is the brainchild of Kargil War veteran Major D P Singh. A Limca Book of Records holder, Major Singh is India’s first blade runner who has more than 18 marathons to his credit.
Major Singh says “We are very proud to contribute to Prime Minister Narendra Modi’s initiatives committed to the welfare of Divyangs. At the same time, we feel it’s significant that these disabled people put faith in their abilities which can change the perception of society towards them and gain respect rather than sympathy. We are providing them that platform to show their hidden abilities on the field. This is the sole agenda behind JK Cement SwachhAbility Run.”
The J.K. Cement SwachhAbility Run
The event includes two categories of runs — 10kilometers and 3 kilometers. The 10-kilometer one which is a timed race is open for all to participate. The 3-kilometer one is more for children and anyone else who wants to participate but doesn’t want to go too far.
After the event, the participants including the specially abled will clean a designated area as a part of the Swachhta Drive in whichever city they are participating.
JK Cement SwachAbility Run has also partnered with non-profit organizations like ‘The Challenging Ones’ and ‘Flags of Honour’ to drive this initiative.
Mr. Raghavpat Singhania – Special Executive, J.K. Cement Ltd says “We are delighted to be associated with the noble cause of SwachhAbility for the second time. The mission of SwachhAbility resonates with JK Cement’s core philosophy and values of giving back to the society. It is the most creative platform to spread awareness about the two major social causes. This year we hope to make it bigger with higher levels of enthusiasm & spirit and are happy to extend the invitation to everyone to join us from November 5th onwards at the 2nd edition of the JK Cement SwachhAbility run.”
If you intend on participating, you need to hurry and register for the same as registrations close, one day prior to the event, in each city.
You can register simply by logging on to the JK Cement SwachhAbility Run website here. Registration is venue-wise and run-wise and is free for those with disabled status.
Over 12,000 participants are expected to join the run across five cities spanning over five days.