In a world where short videos can transport us to faraway lands or introduce us to mouthwatering dishes, creators like Ishra Mulla, popularly known as @thetravellingfoodieishra, stand out for blending both. Based on a deep love for travel and food, Ishra’s journey into content creation began during an unusual time—the lockdown. What started as a fun sibling project on YouTube called Mysterious Siblings—featuring her and her sister documenting their travel experiences—evolved into a full-fledged digital identity that now inspires thousands on Instagram.
“I was just bored at home,” Ishra recalls. “We started making videos as a way to pass time, but it slowly became a passion. Now, whether I’m on the road or enjoying a good meal, I find joy in sharing those moments.”
Capturing Memories Through Views and Bites
Ask Ishra about her niche, and she’ll describe it in two words: views and food. Her content is an extension of her personality—vibrant, spontaneous, and rooted in the present. For her, it’s not just about curating perfect visuals but preserving memories. “Moments may pass, but memories captured through content last forever,” she says.
Her feed reflects a mix of scenic landscapes, cozy cafes, and mouthwatering dishes, all wrapped in her warm, relatable personality. Whether it’s a hidden food gem in a city corner or a stunning travel snapshot, she shares her experiences not just as a creator but as a storyteller.
Influence and Intuition Over Strategy
Unlike many creators who rely heavily on social media calendars and planning boards, Ishra’s approach is instinctive. “Ideas strike randomly—and when they do, I don’t let them go,” she explains. Once she has a concept in mind, she quickly maps out where, how, and with whom she’ll shoot. The execution may sound simple, but she’s quick to admit it’s filled with unpredictability and effort. She also believes that content strategy doesn’t always apply equally across platforms. “What works on YouTube might not work on Instagram. Sometimes being silly and real is all it takes to connect on Instagram,” she laughs. As for tools, she keeps things flexible—using whatever suits her current need, be it a new editing app or a favorite phone camera.
Her biggest influence? Indian travel vlogger Tanya Khanijow, whose storytelling and journey inspired Ishra to keep exploring and sharing.
Building Real Connections, One Plate at a Time
One of the most fulfilling aspects of Ishra’s journey is her connection with her audience. Through her posts and stories, she often shares food recommendations, hoping her followers get to enjoy the same delicious discoveries she does. “I just want people to eat well and live well,” she says.
Among her most memorable fan encounters was meeting a young follower who not only watched all her videos but also imitated her signature style—eating enthusiastically on camera. “It was adorable and totally unexpected. Moments like that remind me why I do this,” she smiles.
Breaking Barriers and Growing Bold
For Ishra, the transformation from introvert to on-camera personality was one of her biggest personal breakthroughs. “I used to be behind the camera, shy and reserved,” she shares. “Now, I can speak in front of a crowd of 10,000 people. I’ve grown more confident, and it shows in my content.” When the pressure of content creation feels overwhelming, she turns to a simple solution: pause. “Taking a break is necessary. It helps reset your mind and come back stronger.”
Learning Through Collaboration and Community
Collaborations and brand partnerships have played a crucial role in Ishra’s growth. Not only do they motivate her, but they also expose her to fresh perspectives and experiences. “Meeting new people, listening to their stories, and creating together—that’s where growth happens,” she says.
She encourages aspiring creators to embrace the journey with patience. “Don’t give up. It may take time to grow, but every step counts. Even when you reach a milestone, the next goal will be bigger. And that’s what makes this field so exciting—it keeps evolving.”
More Than Just a Content Creator
Ishra Mulla is more than a foodie or a traveler—she’s a storyteller who documents life through tastes, textures, and terrains. Her journey from bored lockdown afternoons to becoming a relatable digital creator is a testament to how passion, spontaneity, and heart can build a meaningful online presence.
Whether she’s discovering a new café or gazing at a scenic sunset, Ishra brings her community along for the ride—one bite and one view at a time.
