In the heart of Goa, amidst the vibrant colours of nature and the rich tapestry of culture, lies a brand that embodies the essence of love and tradition – Mogasu. Founded by a visionary designer with a passion for artisanal crafts and natural fabrics, Mogasu brings to life a range of exquisite sarees that blend contemporary flair with timeless elegance. From its humble beginnings to its journey of growth and expansion, Mogasu has carved a niche for itself in the world of Indian fashion, captivating hearts and minds with its unique prints, impeccable craftsmanship, and unwavering commitment to sustainability and ethical practices.
Inception and Inspiration: The Birth of Mogasu
Mogasu finds its origins in the creative vision of Tejashree Sahakari, who, upon relocating to Goa and facing the challenges of wearing sarees in the region’s humid climate, embarked on a mission to reimagine traditional Indian attire. Inspired by Goa’s breathtaking natural landscapes and rich cultural tapestry, Tejashree envisioned a brand that would seamlessly blend artisanal crafts, breathable fabrics, and a spirit of love and happiness. Thus, Mogasu was born, with Tejashree Sahakari at its helm, dedicated to spreading joy and enchantment through its distinctive designs and impeccable craftsmanship.
Crafting Distinctive Sarees: The Mogasu Difference
What sets Mogasu apart from other saree businesses in the market is its unwavering commitment to quality, creativity, and sustainability. Each saree is a labour of love, meticulously crafted using natural fabrics and traditional block printing techniques. From quirky, graceful designs inspired by Goa’s flora and fauna to impeccable finishing touches such as hand-stitched falls and handmade tassels, every aspect of a Mogasu saree reflects the brand’s dedication to excellence and attention to detail. Moreover, Mogasu’s focus on sustainability and ethical practices ensures that every saree is not just a fashion statement but also a symbol of conscious consumerism and environmental stewardship
Engaging with the Audience: Connecting Through Creativity
Mogasu’s primary target audience comprises individuals aged 21-40 who seek to stand out from the crowd, feel comfortable in a saree, and support sustainable, artisanal brands. The brand engages with its audience primarily through Instagram, where it shares captivating content about its unique prints, fabric quality, and the inspiration behind its designs. Through engaging storytelling and visually appealing imagery, Mogasu fosters a sense of community and connection with its audience, inviting them to be part of its journey of creativity and exploration.
Marketing Mogasu: Leveraging Digital Channels
Mogasu’s marketing strategy revolves around harnessing the power of digital channels, with Instagram serving as its primary platform for promotion. Through a combination of compelling visual content, authentic storytelling, and strategic use of hashtags and reels, Mogasu has amassed a loyal following of over 50k followers in just two and a half years. Moreover, word of mouth has been a significant driver of sales, with many customers referring friends and family to the brand. By focusing on organic growth and fostering meaningful relationships with its audience, Mogasu continues to expand its reach and visibility in the highly competitive fashion industry.
Online Presence and Sales: Navigating the Digital Landscape
As a predominantly online direct-to-consumer (D2C) brand, Mogasu leverages its website as its primary storefront, allowing it to reach customers not just in India but across the world. With 90% of its sales coming from online channels, Mogasu has embraced e-commerce as a cornerstone of its business model. Additionally, the brand partners with other prominent online platforms such as Amala Earth and Local Nation to further increase its reach and brand visibility. By embracing digital innovation and staying attuned to evolving consumer trends, Mogasu continues to thrive in an ever-changing landscape of online retail.
Sustainability and Ethical Practices: A Commitment to Conscious Fashion
At the heart of Mogasu’s ethos lies a deep commitment to sustainability and ethical practices. From producing in small quantities to prioritising the use of azo-free dyes for block printing, the brand strives to minimise its environmental footprint while ensuring the health and well-being of its artisans. Moreover, Mogasu uses plastic-free packaging and explores innovative ways to repurpose leftover fabric into accessories, reducing waste and promoting circularity in fashion. By championing conscious consumerism and ethical production methods, Mogasu sets a shining example for the fashion industry and inspires others to follow suit.
Future Initiatives and Expansion: Pioneering New Frontiers
As Mogasu looks to the future, its vision is one of continuous innovation and expansion. With plans to introduce more fun, quirky prints inspired by Goa’s rich cultural heritage, the brand seeks to celebrate the essence of this vibrant region in all its glory. Additionally, Mogasu has launched a limited stitched-wear collection and plans to further expand its offerings to include dresses, tops, and unisex shirts. The brand also aims to explore other traditional arts such as Ajrakh and Kalamkari, showcasing its prints in new and exciting ways. Moreover, Mogasu has introduced pre-draped sarees, catering to women on the go and making traditional attire more accessible and convenient. With each new initiative, Mogasu continues to push the boundaries of creativity and redefine the landscape of Indian fashion
Challenges and Triumphs: Navigating the Road Ahead
While Mogasu has experienced remarkable success in its relatively short journey, it has not been without its challenges. From learning the ropes of marketing and social media to navigating logistics and supply chain issues, Tejashree Sahakari, the brand’s founder, has faced numerous hurdles along the way. However, with determination, resilience, and the support of her family and friends, she has overcome these challenges and emerged stronger than ever. Looking ahead, Mogasu remains committed to increasing its brand reach and visibility through digital mediums, focusing on growth, and innovation while staying true to Tejashree Sahakari’s core values of sustainability, craftsmanship, and creativity
Embracing the Journey: A Tale of Love and Tradition
In the fast-paced world of fashion, where trends come and go, Mogasu stands as a beacon of authenticity, creativity, and tradition. With its unique prints, impeccable craftsmanship, and unwavering commitment to sustainability, the brand continues to capture the hearts and imaginations of fashion enthusiasts around the world. From its inception to its future endeavours, Mogasu remains dedicated to spreading love and happiness through its designs, weaving a tapestry of tradition and innovation that celebrates the beauty of Indian craftsmanship and the spirit of Goa. As the brand embarks on the next chapter of its journey, one thing is certain – the story of Mogasu is far from over, and the best is yet to come.
