Finding Passion Through Food
For Naomi Gajjar, food isn’t just nourishment — it’s comfort, inspiration, and a creative outlet that connects people. A hotelier by profession, Naomi has always had an eye for culinary detail and presentation. Her love for documenting the process of making and sharing food eventually gave rise to Nowmeeats, a platform that celebrates vegetarian cuisine in all its flavorful diversity. When Naomi moved to Goa, she noticed that despite its vibrant food scene, vegetarian diners often struggled to find satisfying options. That realization sparked her mission — to discover, share, and elevate vegetarian food experiences, from soulful home-cooked meals to the most exciting local eateries.
From Passion to Platform
Naomi’s journey as a food blogger began with pure curiosity and a love for storytelling. With no set plan, she started reaching out to restaurants for collaborations, and to her delight, the Goan food community welcomed her with open arms. Their encouragement helped Nowmeeats grow from a small, personal space into a trusted name in Goa’s food scene. Over the years, her passion-driven venture evolved organically — what once started as her reaching out to restaurants has now transformed into brands and eateries approaching Nowmeeats for collaborations.
The Heart of Nowmeeats
While Nowmeeats is best known for its authentic restaurant reviews, it’s also deeply personal — a reflection of Naomi’s own relationship with food. From recipes she experiments with at home to stories that highlight the people behind the meals, her content stays rooted in honesty and warmth. Vegetarian food is the heart of her platform, yet Naomi enjoys exploring global cuisines, finding joy in connecting flavors from around the world through a vegetarian perspective.
An Authentic Approach to Food Blogging
Every post on Nowmeeats comes from firsthand experience. Naomi believes in featuring only what she genuinely enjoys. If something doesn’t meet her expectations, she chooses transparency over pretension — she informs the restaurant respectfully and refrains from posting it. “Authenticity is nonnegotiable,” she says, emphasizing how much she values the trust her followers place in her recommendations. This commitment to honesty has helped her build credibility and a loyal community that relies on her voice.
The Creative Flow
When it comes to creating content, Naomi blends spontaneity with intuition. Though she has tried planning her posts in advance, her busy professional life often leads to impromptu discoveries — a café that surprises her, a comforting home-cooked dish, or a new flavor combination that excites her. These spontaneous experiences often make for her most loved posts. One such example is her popular In My Dabba series, which began as a casual showcase of her everyday lunchbox meals. The simple, relatable idea quickly turned into a fan favorite, with followers eagerly anticipating her next post.
Letting Food Speak for Itself
Naomi’s visual style is rooted in simplicity and honesty. She doesn’t over-style or over-edit her photos, believing that food naturally has its own beauty and emotion. Her goal is for viewers to almost “taste” the image — to feel the texture, warmth, and soul of the dish through the screen.
Challenges That Shape Growth
Like many creators balancing full-time careers, Naomi faces the challenge of time management and the constant digital race to stay relevant. However, she remains grounded in her purpose — reminding herself that Nowmeeats was born from passion, not algorithms. For her, meaningful storytelling always outweighs the need for constant visibility.
Staying Curious, Staying Fresh
Naomi keeps her content evolving by staying curious — engaging with chefs, visiting new restaurants, exploring markets, and connecting with fellow creators. Trends may come and go, but for her, genuine curiosity and authenticity never lose value. Her audience plays an active role in this journey, often influencing the kind of content she creates. From exploring vegetarian-friendly travel spots to sharing simple meal inspirations, many of her ideas are shaped by her followers’ interests and interactions.
Meaningful Collaborations
Over the years, Naomi has collaborated with numerous restaurants, brands, and fellow bloggers. Yet for her, collaboration isn’t just about visibility — it’s about shared values. She only partners with people and brands that reflect the same authenticity and love for food. Long-term relationships built on mutual trust and respect form the foundation of her professional philosophy.
Looking Ahead
As for the future, Naomi envisions Nowmeeats as more than just a food blog. She dreams of transforming it into a community-driven platform celebrating vegetarian dining across India.
She’s also exploring new creative avenues — from pop-ups and collaborations with home chefs to documenting forgotten regional cuisines. Through it all, her mission remains clear: to tell meaningful food stories that go beyond what’s on the plate.
Words of Wisdom for Aspiring Food Bloggers
Naomi’s advice for newcomers to the food blogging world is simple but profound — “Start with passion and stay honest.” She believes that comparison kills creativity and encourages aspiring creators to embrace their unique voice. Consistency, authenticity, and joy, she says, are the secret ingredients to building something lasting. “When you genuinely love what you create, your audience will feel it too.”
