In a world where creativity meets business acumen, Natasha Parekh E Simoes stands out as a remarkable entrepreneur whose ventures beautifully blend innovation with a customer-centric approach. With a degree in Event Management and Public Relations from the esteemed Symbiosis Institute of Media & Communication, Natasha has leveraged her extroverted personality and passion for social interactions to carve a niche in Goa’s vibrant business landscape.
A Journey Rooted in Creativity and Community
From an early age, Natasha showcased a natural flair for entrepreneurship. Her first venture into business was as a young artisan, crafting and selling handmade gift wraps and cards. This early experience ignited a passion for blending creativity with commerce. Over the years, she expanded her horizons by contributing to her father’s alcohol distribution network and her husband’s crockery business, Casa Macao. These experiences enriched her understanding of customer satisfaction and operational excellence.
Natasha’s entrepreneurial spirit took a significant leap forward in 2016 when she co-founded Pop It Up Goa with her childhood best friend, Bhakti Hirani. This initiative was born out of their shared love for creativity and community, aiming to provide a platform that highlights local talent and fosters collaboration among artists, makers, and entrepreneurs. Their pop-up markets have since become a cornerstone of Panaji’s cultural scene, attracting loyal exhibitors and enthusiastic visitors alike.
Founding Pop It Up Goa: A Vision for Vibrant Community Markets
The inspiration for Pop It Up Goa came from a casual visit to a pop-up event in South Goa, which left Natasha and Bhakti mesmerized by its vibrant energy. Determined to recreate that atmosphere, they immediately set plans in motion. Their first event, held at a prominent community hall in Panjim, was a resounding success, with stalls selling out and overwhelming support from attendees.
Over the years, Pop It Up Goa has not only expanded its reach but also cultivated a loyal community of exhibitors, some of whom have been part of the journey since the inaugural event. This success reflects the thoughtful planning, genuine connections, and unwavering commitment to quality that Natasha and Bhakti bring to each event. Their recent showcase at Darya Sangam, Kala Academy, was a testament to their growth and impact, solidifying their position as pioneers in the pop-up market space.
Expanding Horizons with Casa Macao and Sabão
While Pop It Up Goa thrives as a celebration of community and creativity, Natasha has also made remarkable strides in her other ventures. Casa Macao, her husband’s crockery business, has flourished under her strategic guidance. By focusing on providing high-quality home décor and crockery products, the brand has built a reputation for enhancing the aesthetic value of homes.
Adding to her portfolio, Natasha recently launched Sabão, a brand dedicated to handmade artisanal soaps. Designed and retailed through Casa Macao’s showroom, these small-batch soaps combine sustainability with self-care. Drawing inspiration from global brands like Lush, Natasha envisions Sabão as more than just a product line—it’s a movement promoting thoughtful living and mindful consumption.
Overcoming Challenges with Resilience and Adaptability
Navigating the competitive world of business is no easy feat, and Natasha has faced her fair share of challenges across all her ventures. From managing customer expectations to ensuring operational efficiency, every endeavor has tested her resilience. However, she firmly believes in the power of transparent communication and customer-centric practices to build trust and foster long-term loyalty. By addressing concerns head-on and adapting to changing market dynamics, Natasha has consistently turned obstacles into opportunities for growth.
Key Milestones: Celebrating Small Victories
For Natasha, success is not just about achieving grand milestones; it’s also about cherishing the small yet significant victories. Whether it’s a sold-out pop-up show, a new customer discovering Casa Macao, or a returning client purchasing Sabão soaps, each moment reflects the dedication and hard work invested in her ventures. These instances not only validate her efforts but also serve as motivation to push boundaries and strive for excellence.
A Leadership Philosophy Rooted in Collaboration and Clarity
As a leader, Natasha’s approach is grounded in clear communication and collaborative teamwork. She believes in setting high standards, meeting deadlines, and ensuring that the final outcomes speak for themselves. By fostering an environment where laughter, learning, and growth go hand in hand, she motivates her team to overcome challenges and deliver exceptional results consistently.
Adapting to Change: Staying Ahead in a Dynamic Landscape
In an ever-evolving business environment, adaptability and innovation are crucial. Natasha emphasizes the importance of staying attuned to market trends and aligning strategies accordingly. Holding onto rigid practices can hinder growth, but embracing change and experimenting with new ideas can lead to unparalleled success. This forward-thinking mindset has been instrumental in keeping her ventures relevant and competitive.
Putting Customers First: A Strategy for Satisfaction and Loyalty
Customer satisfaction is at the heart of Natasha’s business philosophy. She prioritizes open communication to address concerns and resolve issues promptly. Whether through Pop It Up Goa’s vibrant events or Casa Macao’s curated product offerings, Natasha ensures that every customer interaction reflects her commitment to quality and transparency. This dedication not only strengthens relationships but also fosters loyalty and repeat business.
Advice for Aspiring Entrepreneurs: Dream Big, Work Hard
For those aspiring to follow in her footsteps, Natasha offers simple yet profound advice: “The sky is the limit—don’t stop when you reach the hill!” She encourages entrepreneurs to dream big, stay persistent, and never settle for less. By maintaining a balance of ambition and determination, one can turn even the most challenging dreams into reality.
Striking a Balance: Recharging for the Journey Ahead
Running multiple ventures can be demanding, but Natasha knows the importance of self-care. While her weekdays are dedicated to managing business operations, Sundays are reserved for relaxation and rejuvenation. Whether indulging in a spa day or simply unwinding at home, these moments of rest allow her to recharge and face the upcoming week with renewed energy.
Looking Ahead: A Vision for Growth and Impact
Natasha’s future plans reflect her unwavering ambition and passion for making a difference. For Casa Macao, she envisions expanding to more locations, transforming it into a one-stop destination for crockery and home décor. With Sabão, she dreams of establishing a dedicated store that mirrors the curated, immersive experience of global brands. As for Pop It Up Goa, the goal is to host larger and more frequent events, continuing to nurture a thriving community of creators and consumers.
Building a Lasting Legacy
Beyond profitability, Natasha’s ultimate aim is to leave a lasting legacy defined by trust, quality, and customer satisfaction. She hopes her ventures inspire future generations to pursue their passions with integrity and creativity. By fostering genuine connections and delivering exceptional value, Natasha Parekh is not only shaping successful businesses but also enriching the community and industry she serves.
Natasha’s journey is a testament to the power of vision, resilience, and the belief that meaningful connections can transform businesses and lives alike. With her diverse ventures and unwavering dedication, she continues to inspire and pave the way for others to follow.
