In the quiet hum of a home kitchen turned creative studio, where the scent of vanilla and butter mingles with laughter and late-night focus, a story of heartfelt craftsmanship rises with every cake. This is the world of Ner’s Cakes & Co., founded by passionate baker and entrepreneur Nerelle — a name now synonymous with warmth, customisation, and exquisite attention to detail in South Goa’s homegrown baking scene.
A Legacy Baked with Love
The spark behind Nerelle’s journey was lit in her grandmother’s kitchen. As a child, she watched her bake with intuitive love — transforming humble ingredients into unforgettable experiences. Those early moments, combined with a fascination for cake shows and baking competitions, planted a seed that would later blossom into Ner’s Cakes & Co.
Starting with small homemade treats in school, Nerelle’s hobby gradually evolved into a deeper calling. To pursue it seriously, she enrolled at Sophia Polytechnic, Mumbai, where she completed a Craftsmanship Course in Bakery and Patisserie. Her professional exposure at Bakers Street in Porvorim allowed her to explore, innovate, and polish her skills, all while nurturing her signature baking style.
A Style That’s Thoughtfully Yours
What truly sets Ner’s Cakes & Co. apart is its personalised, customer-first approach. Nerelle creates each cake as a unique, edible reflection of her client’s vision. From flavour pairings to intricate design details, no two orders are the same. A fully customisable menu lets customers mix and match flavours, textures, and toppings — ensuring a made-to-order experience with soul.
Adding another dimension of personalisation, Nerelle handcrafts her own cardstock cake toppers, often themed with names, ages, and occasions. These handcrafted additions elevate each cake into a visual story, tailored to the occasion and mood.
Technique Meets Heart
Nerelle’s baking process is rooted in a deep respect for technique and consistency. From mastering sharp buttercream edges and smooth fondant work to understanding the science behind baking temperatures and timings, her journey has been one of continuous learning. She emphasizes slowing down, embracing every step of the process, and letting every bake be a lesson.
One of her signature bakes — the White Chocolate Lemon Blueberry Cake — is a testament to her flair for thoughtful flavour combinations. With its zesty lemon sponge, rich white chocolate, and bursts of blueberry, this cake has become a crowd-favourite across birthdays, baby showers, and weddings alike.
Ingredients That Matter
Quality is the cornerstone of everything at Ner’s Cakes & Co. — from real butter and fresh cream to pure vanilla and handpicked fruits. She carefully sources ingredients from trusted local suppliers, prioritising freshness and consistency over flashy packaging. The result? Cakes that are not only visually stunning but also rich in flavour and texture.
While she primarily offers regular and eggless baked goods, Nerelle is open to exploring dietary adaptations wherever possible, making her practice inclusive and approachable.
Customisation Is Key
Special requests are handled with the same care as the baking itself. Nerelle begins each custom order with a detailed conversation to understand themes, colour preferences, flavours, and dietary needs. Her goal is to not just deliver a cake, but to create an experience that feels personal from the first message to the final slice.
Challenges, Confidence, and Creative Growth
Behind the seamless finish of every cake lies hours of quiet perseverance. One of the biggest challenges Nerelle has faced is the pressure of perfection, especially while working with custom designs under tight deadlines. Learning to trust the process and embrace imperfections helped her shift from stress to creative joy. Over time, this mindset strengthened both her confidence and her output.
To stay ahead in an evolving industry, she actively follows trends through Instagram, Pinterest, baking shows, and customer insights. Whether it’s minimalist cakes, edible flowers, or viral flavour fusions, Nerelle blends trend awareness with her distinct aesthetic, ensuring each creation remains fresh but authentic.
A Vision for the Future
Looking ahead, Nerelle dreams of scaling Ner’s Cakes & Co. into a fully equipped studio space — one that could host baking workshops, client tastings, and creative collaborations. She also hopes to expand her menu with more original flavours and seasonal specials that reflect her personality as a baker.
Long-term, she envisions teaching and mentoring aspiring bakers, sharing not just techniques but the emotional journey that comes with baking. Her goal is to build a brand defined by creativity, warmth, and a genuine connection with people — one slice, one celebration, and one memory at a time.
Ner’s Cakes & Co. isn’t just about desserts — it’s about stories, milestones, and the quiet joy of baking something that matters. In every crumb, swirl, and topper lies a baker’s love letter to her roots, her craft, and her customers. And as the brand continues to grow, it promises to take with it the same passion that started it all — in a kitchen filled with love, flour, and a bit of childhood magic.
