Styles Worth Homes is not simply a hospitality venture; it is a family story shaped by collaboration, creativity, and a shared passion for meaningful travel. Founded and managed by the Singh family, Ritu Singh, Shakti Singh, and their children Anany Shakti Singh and Samaira Singh, the brand reflects the unique strengths and perspectives each member brings to the table.
Ritu, a former teacher, contributes her natural ability to connect with people and create a welcoming atmosphere. Shakti, who runs a trading business and has experience in real estate and construction, plays a key role in planning acquisitions and evaluating properties. Their son Anany, currently pursuing his second master’s degree in Singapore, combines design thinking with entrepreneurial ideas, while their daughter Samaira, still in school, actively participates in marketing, content creation, and creative input. While Anany and Ritu oversee the day-to-day operations, Shakti focuses on long-term planning, and Samaira continues to learn the business from within. Every decision, from daily operations to future developments, is discussed collectively, making Styles Worth Homes a true family-driven enterprise.
Travel, Curiosity, and the Love for Discovery
Long before the business existed, travel had already become an essential part of the Singh family’s life. Their shared experiences exploring new destinations, enjoying late-night drives, and discovering small local eateries built a strong sense of curiosity and appreciation for different cultures.
Among all the places they visited, Goa held a special place in their hearts. The region’s relaxed pace, scenic landscapes, and welcoming culture gradually transformed it into a second home for the family. These repeated visits allowed them to experience Goa beyond its tourist attractions, helping them develop a deeper connection with its lifestyle and traditions.
From a Family Home to a Growing Hospitality Brand
The origins of Styles Worth Homes can be traced back to a simple decision. After years of visiting Goa, the family purchased a home there to make their stays more comfortable. However, they soon realised that the property remained unused for most of the year. Around that time, India’s homestay industry was still in its early stages, and the family saw an opportunity to explore something new.
They decided to list the home on Airbnb, initially as an experiment. The response from guests was overwhelmingly positive. Travellers appreciated the warmth of the home, the thoughtful details, and the personal interaction with the hosts. What began as a practical solution quickly evolved into a fulfilling experience. Meeting people from different parts of the world and hearing their stories became one of the most rewarding aspects of hosting. Encouraged by these interactions and reviews, the family gradually expanded, transforming a single home into a growing hospitality venture.
Strengths Built from Diverse Backgrounds
Interestingly, none of the family members originally came from the hospitality industry. Yet their varied professional backgrounds proved to be an unexpected advantage.
Ritu’s teaching career developed her patience, listening skills, and ability to communicate effectively, qualities that translate seamlessly into guest relations. Shakti’s experience in real estate and construction gives the family a strong understanding of property design, architecture, and investment decisions. Anany contributes a design-driven, human-centric approach, using research and service design principles to enhance guest experiences while also introducing modern business systems. Meanwhile, Samaira adds fresh creativity through digital engagement, social media presence, and aesthetic suggestions for interiors.
Together, these complementary strengths shape the identity of Styles Worth Homes, creating an approach that feels thoughtful, personal, and distinctive.
Luxury with a Personal Touch
At its core, Styles Worth Homes is built on the idea that luxury does not have to feel impersonal. The Singh family describes their concept as a premium stay experience combined with personalised attention. Guests are not simply booking a property; they are engaging with hosts who genuinely want to help them enjoy their time in Goa.
Unlike conventional hotels or large vacation rentals, guests often communicate directly with a member of the family when planning their stay. These conversations frequently extend beyond accommodation, as the hosts guide travellers with suggestions, local insights, and practical tips to make their trip more enjoyable. For the Singhs, the stay is the foundation of any travel experience, and ensuring that foundation is comfortable and memorable remains their top priority.
Designing Homes That Feel Alive
One of the defining features of Styles Worth Homes is the careful attention given to design and guest behaviour. The family approaches each property not merely as a residence but as a vacation home that must serve a different purpose.
They begin by evaluating structural elements, ensuring that the architecture supports relaxation and comfort in ways typical homes may not. Design research plays a significant role in this process. Anany studies how guests interact with spaces and identifies ways to improve convenience and enjoyment.
The family also personally stays at each property before opening it to guests, carefully observing every detail. From the placement and size of bedside tables to natural ventilation, lighting, and movement within the space, every element is tested and refined. Their guiding question remains constant: how can this stay become more comfortable, convenient, and memorable for the guest?
Sharing the True Spirit of Goa
For the Singh family, hospitality extends far beyond accommodation. They believe that travel should help people connect with the authentic character of a destination. Goa, in their view, is far more than its popular nightlife or tourist hotspots.
Guests staying at Styles Worth Homes often receive recommendations for hidden beaches, quiet neighbourhood cafés, cultural experiences, and lesser-known local spots. The aim is to help visitors experience the slower, richer side of Goa, the traditions, communities, and everyday moments that truly define the region.
This philosophy reflects the same aspects of Goa that originally captivated the family during their own travels. By sharing these discoveries, they hope visitors leave with a deeper appreciation for the place and perhaps a desire to return.
Values That Shape Every Interaction
Hosting, according to the Singhs, is built on trust. Guests who book a stay are often uncertain about their choice, especially when travelling to unfamiliar destinations. Recognising this, the family prioritises patience, attentive listening, and honest communication.
They believe guests should only confirm their booking when they feel fully comfortable and confident in their decision. Transparency is equally important. Even when challenges arise, addressing them honestly helps build mutual respect and understanding. This approach transforms interactions from simple transactions into meaningful relationships, often leaving guests feeling like participants in the journey rather than just customers.
Growing with Purpose
Like many ventures, building Styles Worth Homes has come with its share of challenges. Identifying the right properties and developing them according to their standards requires time, careful planning, and constant discussion within the family. However, their commitment to shared decision-making ensures that every step forward is supported by collective agreement.
Looking ahead, the Singh family plans to continue expanding while preserving the personal touch that defines their brand. One of their newest additions is a three-bedroom riverfront villa in Siolim called Serriva – Serenity by the River, a property designed to offer tranquil views and a unique stay experience. Additional projects are already under development, each representing an opportunity to experiment with new design ideas and guest experiences.
While growth remains part of their vision, the family’s long-term aspiration goes beyond increasing the number of properties. They hope Styles Worth Homes becomes recognised for its warm hospitality, thoughtfully designed spaces, and the feeling of comfort it offers travellers. With every new property, they aim to create something distinctive, a place where guests feel connected not only to the home, but also to the destination itself.