What started as a spontaneous experiment in May 2012 has grown into one of Goa’s most admired home-based baking businesses—Sugarlicious. Founded by a self-taught baker who initially had her sights set on coding, Sugarlicious is the embodiment of creativity, dedication, and an unwavering commitment to quality.
From Code to Confections
Surprisingly, baking was never part of the plan. The founder, who holds a bachelor’s degree in commerce, had intended to pursue an MBA. During a study break, she stumbled upon Sugaholic, a Dubai-based bakery run by two sisters. Their story lit a spark. Curiosity led to the kitchen, where her first batch of baked goods turned out to be an unexpected success—and then so did the second. Encouraged by her father, she decided to turn this budding interest into a business.
At a time when cupcakes were a booming trend in the U.S. but still relatively new in Goa, Sugarlicious began as a cupcakery. But these weren’t your everyday vanilla or chocolate cupcakes—they were stuffed, decadent creations filled with rich frostings and luxurious ingredients, setting a high standard right from the start.
A Signature Style with a Creative Soul
Sugarlicious is now best known for its modern, minimalist buttercream cakes, often inspired by reference images but always carrying the artist’s signature flair. What sets these cakes apart is the meticulous attention to detail—from the thoughtfully curated color palettes to the prop styling that transforms each cake into a visual treat. No two designs are repeated, ensuring each client gets a one-of-a-kind creation.
While design is a strong suit, taste is never compromised. Her philosophy is simple: “If I’m not happy with it, it’s a job not done well.” This personal investment in every order is what has earned Sugarlicious a loyal following.
Crafted with Quality, Backed by Consistency
Over 13 years, Sugarlicious has remained fiercely committed to ingredient integrity. From using real Cadbury Dairy Milk Silk and OG Lotus Biscoff Spread to fresh blueberry compote and same-day roasted hazelnuts, every component is chosen with care. Even staples like butter, cocoa powder, and chocolate have remained unchanged since the business began, offering returning customers a nostalgic and consistent flavor experience.
Unlike many who opt for cheaper alternatives, she avoids whipped cream altogether, disliking its synthetic aftertaste. Her belief is simple: if she wouldn’t eat it herself, she wouldn’t serve it to her customers.
Straightforward, Not Compromised
One of the most admirable aspects of Sugarlicious is its transparency. The baker is upfront about what she can and cannot offer. While she accommodates eggless requests, she politely declines orders that require sugar-free, dairy-free, or chocolate-free options—choosing instead to focus on what she does best, rather than compromise on taste or quality.
Challenges in the Digital Age
Even seasoned professionals face modern-day obstacles. For Sugarlicious, the struggle lies in space and online visibility, particularly the demand to produce reels for social media. Despite knowing their importance in today’s marketing landscape, she hasn’t yet found a practical way to make them work for her setup.
Still, her focus remains grounded. Instead of chasing every fleeting trend, she’s chosen to stay true to her vision. While she appreciates the popularity of bento cakes, she’s clear that the time-intensive nature of such trends doesn’t align with her business model. However, she offers similar concepts in formats that make sense for her workflow.
On the other hand, she embraces the elaborate beauty of vintage Lambeth cakes, requiring a minimum size due to the intricate piping involved. These cakes are labors of love—both artistically rewarding and deeply satisfying.
Looking Ahead
As Sugarlicious looks toward the future, the goal is clear: to continue crafting high-quality, custom cakes with uncompromising standards. There are plans to expand offerings, refine skills, and—if reels still exist—finally master the art of creating engaging content.
But no matter what lies ahead, one thing is certain: Sugarlicious will remain a space where passion meets precision, where every cake is more than just dessert—it’s an experience.
