GeoSensitive
By Team ItsGoa GeoSensitive is a GIS and Drone (UAV) remote sensing startup operating from FiiRE, a startup incubator based at Fatorda. Having begun operations in August 2022 as a Geographic Information Systems (GIS) services startup, this unique enterprise has over the past one year gone to provide its services to several big name private […]
CraftGully: A One-Stop-Shop for Crafting Supplies
By Steve Antao Headquartered in the tiny sunshine state of Goa, CraftGully is a leading online platform that offers a wide range of quality crafting supplies. From decoupage to scrapbooking, mixed media to card making, and evergreen crafts such as jewellery making, flower making, macrame, and more, CraftGully has it all. With over a million […]
Unique Selling Proposition
By Rohini Gonsalves All marketing activity is driven to cause sales. Sales can be caused only if we deliver value to the customer. It is important to understand concepts like features, advantages and benefits. Features are parts of the product or service. They are intrinsic to the product itself. They make the product unique and […]
Smol Block: Revolutionizing the Toy Industry with Eco-Friendly and Sustainable Products
By Team ItsGoa In a world where plastic toys dominate the market, Smol Block is making waves with their eco-friendly and sustainable wooden toys. They’re a Goa-based company that designs and manufactures toys with a focus on creativity, sustainability, and durability.The firm comprises a team of educators, makers, artists, and parents who are striving to […]
Call to Action!
By Rohini Gonsalves A marketing strategy can be multi-pronged and can have several layers to it. We undertake innumerable activities from identifying a need in a specifically defined target market, creating products and services to address that need, and taking that product or service to the consumer in such a way that the need is […]
Cheree Tree Concepts
By Steve Antao Cheree Tree Concepts is a Brand Growth Agency with a special focus on Marketing Communication as a tool to build brand perception, likability, and trust. Based in Panjim, Goa the company helps brands to make an impact in their customer markets with powerful communication and branding strategies. The company works on offline and […]
Dranding Consulting
By Prataya Sarkar Dranding Consulting is a brand consultancy firm based in Saligao that assists enterprises in developing brand strategies for their brand. The company was established in response to a common challenge faced by its co-founders, Katya Cordeiro and Floyd Tavares, in their previous roles as marketing professionals in the corporate sector. They realized […]
Bodhami
By Team ItsGoa Bodhami is an award-winning ed-tech startup based at Malbhat in Margao. The firm was founded in June 2018 by 3 dynamic individuals – Damodar Pai Patnekar, Ashutosh Shankar, and Aarthy Vassan. The startup looks at the end-to-end journey of the student right from career counselling, learning, and corporate readiness to placement and […]
‘Define, Segment, Target – Hit the Bull’s Eye’
We often hear people use the term ‘market’ loosely, to mean several things – the economy, the capital market, and sometimes ‘potential buyers.’ Let’s explore what the market stands for in a business.
No one understands the business of money better than Mahesh Pai
In business, they say it takes money to make money. While most of us are content with just saving the little extra money we make, it takes a visionary to see how those savings can be transformed into wealth. One such visionary is Mahesh Pai, a man who built an empire out of wealth creation. […]
