Thar Fest coming to Miramar

The Force Gurkha Rainforest Challenge recently came to a close in South Goa. For those adrenaline junkies who missed that event, do not worry, the Thar Fest + Mahindra Club Challenge 2016 is fast approaching and is expected to be the largest gathering of Mahendra Thar’s ever.

The Thar Fest is an event organized for owners of the ‘Thar Mahindra’, which looks like a truck, hummer and car rolled into one. Usually held in the Thar desert, It will take place at the IT Park, (behind Manipal Hospital), Miramar on the 5th and 6th of August.

The event will include:

  • Live music (A-26 band)
  • Club Challenge
  • Tattoo artists
  • Food & beverages
  • Thar parade
  • 4×4 mud therapy
  • Vehicle Customization

Start your engines!

Recently, Mahindra motors organized an online competition, where readers had to simply answer the question, ‘What makes Thar a cult brand?’ The competition was a huge success. Five lucky winners were eventually chosen by the panel of judges.  These winners would be flown down to Goa along with their families on an all-expense paid trip, and be allowed to participate in the Thar Fest.


The following are some of the winning entries:

“We have heard ‘time flies and things come and go’, but Thar stands there yesterday, today and definitely tomorrow..there is a saying for Thar desert – “Do not follow where path may lead, go instead where there is no path and leave the trail. Same is the case with the legendary ‘THAR’. ” You do not need a path(road) to reach a destination, but make your ways(off road) with your THAR and reach your destination,” remarked Kunwar Ankush.

“Because no other SUV can match the toughness, looks, feel, power, force n style of Thar…It is a camel in the deserts, Lion in Forests, Yeti in mountains and a perfect Gentleman on the streets…,” stated Mahesh Mandha.

“Guts to mess with an icon? Worshipped as the new icon, 4 letters redefine the vocabulary, 4 letters define the category, A Brand? An Attitude? A Lifestyle? The Anthem defines the Cult – Live Young, Live Free,” said Soumya Banerjee.

“It’s like a home on 4 wheels. Just load this 4×4 monster and take your home wherever you want to. Be it rocks, water or mud – just bring it on. The grunt of the engine connects with your heart and you keep pushing it to the limits without worrying too much as if it is just another part of you only..,” enlightened Harpreet Singh.

In recent times, brands such Harley Davidson, Royal Enfield Bullet and KTM have provided entertainment for Goans and tourists to enjoy. The Thar Fest, organized by Mahindra looks like another event to be marked on the calendar for Goan Offroad enthusiasts.




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