Treazur is a Panjim-based gifting enterprise that was founded in 2017. The enterprise offers a wide range of gifting options for all kinds of gifting occasions. Delivering quality products with zero waiting time and zero follow-ups is the hallmark of this well-established enterprise.
Products Offered
Treazur has a wide range of gifting ideas that are sure to delight and surprise. From personalized keepsakes to curated gift boxes, each gift from Treazur is designed to make the recipient feel valued and appreciated. With a focus on quality, affordability, and innovation, Treazur is committed to making gifting easy and enjoyable, so that everyone can share a little bit of joy and happiness with their loved ones. Treazur crafts and delivers unique, durable, and personalised souvenirs from Goa to your doorstep. Their primary gifting options include exquisitely designed eco-friendly Jute, Canvas, Ikkat, and Cotton bags that are crafted by local artisans and customized as per the requirements of the client. They also offer a wide range of accessories and shell art items which can be used by tourists as souvenir gifts from Goa.
Founder’s Profile
Treazur was started by Monalisa Dhawan, a native of Delhi, just a few months after she moved to Goa in 2017. Monalisa has been living in Goa with her husband and her two young daughters for the past 6 years. A Humanities graduate from Delhi University, Monalisa holds more than 18 years of work experience in diverse fields including hospitality, event management and teaching in pre-schools. She also worked as a private secretary for Dr. Y. S. Rajan, during the time when he was serving as the Scientific Secretary to the Government of India. Her years of experience in diverse fields greatly helped her to understand that the success of any business or service lies in one’s commitment to the job, excellent communication skills, paying attention to detail and the ability to provide the best experience for one’s customers.
Monalisa calls herself a people’s person. “I love working with people and for people”, she says. “I therefore strongly believe in giving back to society. Throughout my life, I have been associated with various NGOs and am honoured to be an active member of a Goa-based NGO called STARS (Spending Time and Reaping Smiles) which works towards supporting and looking after orphaned children, the aged and destitute women”.
The Idea Behind Starting Treazur
For Monalisa, gifts have always symbolised emotions. “When a gift is presented to someone, it expresses love and gratitude. The thought of bringing out this expression of love and gratitude that comes straight from the heart through unique, beautiful-looking, thoughtful and personalized gifting ideas and options has always fascinated me. It is this fascination that led me to start Treazur”, she says.
Also, back in 2017 when the Government of India imposed a ban on plastic bags, Monalisa started researching alternative materials that could be used as packaging for gifts. It is then that she came across this beautiful golden fibre “Jute” which is sustainable, eco-friendly and long-lasting. “I started studying the market about jute and was very fascinated with the fact that a small plant can be converted into an innovative material that can be made to look beautiful as a gifting package”, Monalisa says. “Today, jute bags and jute products are used extensively in my customized and personalized gifting options”, she adds.
Challenges Faced
Like any other entrepreneurial venture, Monalisa too faced several challenges and obstacles while setting up her enterprise. During the initial phase, she struggled a lot with finding a good place, big enough to stock up and showcase all her products to her customers. She eventually found a rented space, not too far from her residence, from where she could operate her business conveniently.
Another major challenge which Monalisa faces even today is the difficulty in getting skilled and reliable manpower support to transport and deliver her products to customers. “As we are committed to delivering our products with zero waiting time without any hassle to our customers, my biggest challenge that I continue to navigate even today on a daily basis is the logistics of delivery of the products to all my customers and clients”, she says.
Response From The Public
Treazur received a very good response from the public when it just started. Monalisa’s friends and close acquaintances were her very first customers when she just started Treazur. They shared excellent feedback about her gifting items and gave extremely positive reviews about the uniqueness of the products they purchased from her.
This boosted Monalisa’s confidence regarding the quality of her products as well as her service. She began to participate in pop-up events and the word about the unique gifting options offered by her soon started to spread across Goa. She started to receive more orders and enquiries, not only from individual clients but also from corporates and larger businesses looking for customized gifting options for their corporate events and clients. “The response I received from the public was positively overwhelming and it made me feel truly humbled to be appreciated by all my clients for my work ‘ ‘, says Mona Lisa
Clients Served
Till date, Treazur has catered to individual clients as well as big corporate and government organizations. Their long list of clients includes hotels like Taj Fort Aguada Resort & Spa, Hyatt Centric, Candolim, and Le Meridien, Calangute, private firms like VLW Global and Purple Tree Events, and government bodies like the Goa State Wetland Authority, Department of Science Technology & Environment, Government Of Goa, the Goa Biodiversity Board and the Reserve Bank of India. NGOs like Sabrcare Simplifying Cancer Care and Stars also feature in their long list of clients.
Monalisa’s Pillars of Support
Monalisa says that her husband, Mr. Kapil Dhawan, and her kids have been her biggest support and pillars of strength while setting up her venture. “Kapil was my angel investor who believed in my ideas and capabilities, funded my enterprise and guided me with all the required knowledge of the market when I was taking my very first steps with this new venture”, she says. “During the very early phase of my business, I was also very lucky to receive a lot of support from esteemed organisations like IHCL and Hyatt Centric, Candolim.
Monalisa also makes a special mention of the role that Mr. Anmol Ahluwalia, the General Manager of Taj Fort Aguada and Village Spa played in supporting her venture and boosting her business. “I would not be enjoying the kind of success I am experiencing today, had it not been for the faith and trust that Mr. Ahluwalia put in me and my work when he gave me my very first big corporate order,” she says. “Mr. Ahluwalia gave me a free hand to work on new ideas for gifts for his corporate clients. He also was instrumental in helping me build and expand my client network by connecting me with other corporate clients when I was an absolute newcomer in this industry. I feel greatly indebted to the support provided by this wonderful man” she adds.
Future Plans
In the years to come, Monalisa aims to scale up her business to a higher level. She intends to start her own manufacturing unit of Jute to make it a cost-effective and easily available product for the masses of Goa. “I would also definitely like to provide more opportunities for women, especially those from poorer sections of society by employing them and giving them a better livelihood.
Message
When asked what message she would like to share with aspiring entrepreneurs in Goa, this is what Monalisa had to say: “Follow your heart and keep learning. Learn from the challenges, never give up and keep working hard to get better at what you do. Be honest with your customers. If your products and services are good, they will come back to you again and again and will refer you to all their family members, finds and acquaintances”
