In the quaint town of Rawanfond, Margao, Goa, Ashwini Pai Dukle has turned her passion for art and craft into a thriving business known as Ashwini’s Creativity. What started as a way to pass the time in October 2014 has blossomed into a one-stop destination for all gifting needs, capturing the hearts of clients in both South and North Goa.
The Humble Beginnings
Ashwini, a microbiologist by education, transitioned into the world of crafting after leaving her 9-to-5 job in the Quality Control department of a diagnostic company in Verna. The decision came after the birth of her daughter, as the traditional work hours became impractical. Little did she know that this move would lead her to embark on a creative journey that would define her career.
Diverse Offerings
Ashwini’s Creativity stands out for its diverse range of customised products, including themed paper bags, chocolate bouquets, engagement ring platters, wedding antarpaats, and much more. From birthdays to thread ceremonies, baby showers to festive occasions, Ashwini’s keen eye for detail and creativity shines through in every product.
Artistic Ventures Beyond Products
Beyond crafting personalised gifts, Ashwini offers a variety of workshops, including handwriting improvement, calligraphy, decoupage, Warli art, coffee painting, mandaladoodle, and dot painting. Her theme-based activities for kids’ birthday parties have added an extra dimension to her creative enterprise.
From Passion to Profession
The transition from a hobbyist to a professional was not without its challenges. Ashwini faced the uncertainties of starting her own venture, from sourcing materials to marketing her products. Yet, through research, dedication, and perseverance, she built Ashwini’s Creativity into a recognisable brand.
Clientele and Outreach
Ashwini’s main clientele hails from both South and North Goa, with a significant boost in business during engagement and wedding seasons. Through word of mouth and social media platforms like Facebook and Instagram, her creative works have even garnered attention from clients in Pune and Mumbai.
Made-to-Order Excellence
Unlike mass-produced items, Ashwini takes pride in offering custom-made products. Each creation is unique, ensuring that clients receive a one-of-a-kind item tailored to their specific preferences. Regular updates on social media platforms keep clients informed about her latest creations.
Challenges and Triumphs
Ashwini openly shares her early struggles, highlighting the lack of business knowledge and the demanding nature of handmade products. Late nights and early mornings were a familiar scene, reminiscent of her college exam days. Overcoming these challenges, she has grown both stronger and more confident in running her business.
Support System and Recognition
Ashwini acknowledges the crucial role played by her support system, including her mother-in-law, parents, husband, daughter, sister, and close friends. Platforms like GoWomania and SheShyns have been instrumental in giving Ashwini’s Creativity the visibility it needed in the initial stages.
Looking to the Future
With dreams of setting up her own craft studio, Ashwini aims to expand her offerings and enhance her teaching space for art and craft classes. Her message to aspiring entrepreneurs is to work hard, maintain product quality, and embrace healthy competition as a stepping stone to success.
Conclusion
Ashwini’s Creativity is not just a gifting destination; it is a testament to the transformative power of passion and perseverance. Ashwini Pai Dukle’s journey from microbiologist to full-time crafter exemplifies the magic that can happen when one follows their dreams with dedication and creativity. As she continues to inspire others with her story, Ashwini’s Creativity remains a shining example of turning dreams into a thriving reality.
