Vandita Kandolkar: A Microbiologist Who Doubles Up As An Influencer
By Steve Antao Meet Vandita Kandolkar – a Goan microbiologist with a passion for food, social media marketing and content creation. Vandita Kandolkar’s journey as a content creator and social media enthusiast has been nothing short of amazing. Born and raised in Corlim, a small village in old Goa, Vandita initially dreamed of becoming a doctor. […]
Ease of Doing Business in Goa
By Team ItsGoa Goa, the smallest state in India, is well-known for its picturesque beaches, rich cultural heritage, and bustling nightlife. In recent years, it has also emerged as a hub for entrepreneurs and start-ups due to its conducive business environment and ease of doing business. According to the Ease of Doing Business rankings released […]
Sell! Sell Well!! and Sell More!!!
By Rohini Gonsalves A business needs sales to survive and when sales grow, a business grows. Therefore, the primary focus of every business is to increase sales. Amongst other things, sales promotion tools are used to achieve this objective. A business needs to choose these tools wisely to achieve its short-term and long-term goals. Step […]
Why Financial Freedom Is Important For Women
By Manalee Verneker (CFP CM) Introduction Traditionally, Women have been dependent on men for financial support. Certainly, it no longer is the same anymore. Today, women are excelling in various professions like entrepreneurs, innovators, and employed professionals and making their name known. Women have increasingly been recognized for their capacity to earn and their contribution […]
GeoSensitive
By Team ItsGoa GeoSensitive is a GIS and Drone (UAV) remote sensing startup operating from FiiRE, a startup incubator based at Fatorda. Having begun operations in August 2022 as a Geographic Information Systems (GIS) services startup, this unique enterprise has over the past one year gone to provide its services to several big name private […]
Financial Planning For NRIs
By Manalee Verneker, (CFPCM) Financial planning is all about preparing for future financial goals today. It’s an exercise of analyzing your current financial state looking at your income, your expenses, your dependents, your liabilities, and your financial goals to create a roadmap to achieve your financial goal. Earning good money is one of the prerequisites […]
Unique Selling Proposition
By Rohini Gonsalves All marketing activity is driven to cause sales. Sales can be caused only if we deliver value to the customer. It is important to understand concepts like features, advantages and benefits. Features are parts of the product or service. They are intrinsic to the product itself. They make the product unique and […]
Smol Block: Revolutionizing the Toy Industry with Eco-Friendly and Sustainable Products
By Team ItsGoa In a world where plastic toys dominate the market, Smol Block is making waves with their eco-friendly and sustainable wooden toys. They’re a Goa-based company that designs and manufactures toys with a focus on creativity, sustainability, and durability.The firm comprises a team of educators, makers, artists, and parents who are striving to […]
Call to Action!
By Rohini Gonsalves A marketing strategy can be multi-pronged and can have several layers to it. We undertake innumerable activities from identifying a need in a specifically defined target market, creating products and services to address that need, and taking that product or service to the consumer in such a way that the need is […]
Cheree Tree Concepts
By Steve Antao Cheree Tree Concepts is a Brand Growth Agency with a special focus on Marketing Communication as a tool to build brand perception, likability, and trust. Based in Panjim, Goa the company helps brands to make an impact in their customer markets with powerful communication and branding strategies. The company works on offline and […]
