By Steve Antao
Headquartered in the tiny sunshine state of Goa, CraftGully is a leading online platform that offers a wide range of quality crafting supplies. From decoupage to scrapbooking, mixed media to card making, and evergreen crafts such as jewellery making, flower making, macrame, and more, CraftGully has it all. With over a million products delivered to more than 30 countries around the world, CraftGully has come a long way since its inception in 2012.
Founder’s Profile
At the helm of affairs of this highly successful venture is its co-founder and partner Mrs. Kunjal Nirwani. Kunjal is an artist by profession. She holds a Bachelor’s degree in Fine Arts (Applied Art) from the Sir JJ School of Art in Mumbai. She has worked in some of the largest companies in India providing design solutions for print communications, packaging, events, film publicity, as well as digital media. This varied experience helped her better understand the digital medium on one end and the 3-dimensional aspect of design and production on the other end.
Kunjal has been crafting ever since she can remember, and her degree in BFA only served to enhance and hone her inclination towards it. Along with her husband Dhirender’s expertise in the digital space and Kunjal’s love for crafts, Craftgully was established in 2012. The initial focus of CraftGully was to provide quilling-related crafting supplies to crafters across India. However, as the business grew, CraftGully expanded its product range to cover a wide range of crafting supplies.
Product Range
Some of the popular crafting supplies offered by CraftGully are:
- Quilling Supplies: CraftGully provides a wide range of quilling supplies, including quilling papers, quilling tools, quilling kits, and more.
- Scrapbooking Supplies: CraftGully provides scrapbooking supplies, including scrapbook papers, scrapbook albums, scrapbook stickers, and more.
- Decoupage Supplies: CraftGully provides decoupage supplies, including decoupage papers, decoupage glue, decoupage varnish, and more.
- Mixed Media Supplies: CraftGully provides mixed media supplies, including art mediums, stencils.
Today, CraftGully offers over 5000 products, including everything from basic craft supplies like glue and scissors to more specialized items like quilling dies and punches. They have also branched out into evergreen crafts like jewellery making, flower making, macrame, and more. The quality of the products, perfect packing, and timely delivery are the hallmarks of CraftGully, making it the go-to store for hobbyists and professional crafters alike.
CraftGully’s USP
Despite the challenges that come with managing such a large and diverse inventory, Kunjal and Dhirender have always been committed to offering their customers the highest quality materials. They personally test and use every product before adding it to their inventory, and they have built strong relationships with their suppliers to ensure that they always have access to the best materials.
CraftGully’s commitment to quality has paid off, as they have built a loyal customer base that spans India and the world. They have delivered close to a million products to more than 30 countries, and they continue to receive positive feedback from their customers.
Future Plans
But Kunjal and Dhirender’s ambitions for CraftGully don’t stop there. They have big plans for the future, including expanding their product range even further and reaching out to more people to introduce them to the joys of crafting.
One of their main goals is to create an environment where children are introduced to different creative mediums from a young age, enabling them to think creatively in all aspects of life. They believe that crafting can be a powerful tool for fostering creativity and imagination, and they want to help more children discover this for themselves.
To achieve this goal, they are exploring various initiatives to encourage more kids to take up crafting. They have already started working with schools and organizations to conduct workshops and supply them with the necessary materials. They are also looking into developing their own range of kid-friendly products and launching online courses to help kids learn different crafting techniques.
Additionally, CraftGully has also been actively involved in supporting and promoting the work of local artisans and crafters in India. By providing a platform for these talented individuals to showcase and sell their products, CraftGully has been able to contribute to the growth of the local crafting community. This is in line with their mission to encourage creativity and innovation in all forms of crafting.
Conclusion
CraftGully’s success story is a testament to the power of passion, perseverance, and innovation. Kunjal and Dhirender have shown that with the right vision and strategy, it is possible to build a successful business even in the face of adversity. Their commitment to quality, customer service, and social responsibility has set them apart in a highly competitive industry and is sure to drive the company’s growth and success in the years to come.
For more information about CraftGully, visit their website https://www.craftgully.com
You can also follow them on social media.
Facebook: https://www.facebook.com/CraftGully/
Instagram: https://www.instagram.com/craftgully/
YouTube: https://www.youtube.com/user/CraftGully
WhatsApp: +91-7709144894
