MadBatter by Raina
In the heart of Margao, a sweet revolution began in January 2018 with the inception of MadBatter by Raina, a home-based bakery that has been delighting taste buds and crafting edible works of art ever since. Founded by the talented Raina Prabhu, this venture has become synonymous with quality, authenticity, and a passion for the art of baking.
A Taste of Perfection: The MadBatter Menu
At MadBatter by Raina, every creation is made from scratch, using only the finest and freshest ingredients. The menu boasts an array of delectable offerings, ranging from custom celebration cakes for birthdays, engagements, weddings. Bachelorette parties to vegan cakes, tea-time treats, cupcakes, and brownies. Raina’s commitment to excellence is evident in her seasonal specials, such as chocolate modaks during Chaturthi. And the rich plum cake, a Christmas delight prepared with fruits soaked for almost a year.
What sets MadBatter by Raina apart from other home bakeries is its dedication to quality. Raina uses good quality butter instead of substitutes like dalda or margarine while preparing her products. For fillings, she opts for fresh fruits and homemade sauces like salted caramel and butterscotch, steering clear of mass-produced cake fillings or fruit crushes. All her products have a choice of being eggless or with egg and some come in vegan options as well.
The Artisan Behind the Apron
Raina Prabhu, the driving force behind MadBatter by Raina is a native of Margao. Her love for pastries and cakes traces back to her childhood. After completing her schooling, Raina began pursuing a professional degree in Garment Technology. However, her journey took an unexpected turn when her mother was diagnosed with breast cancer. Due to this, Raina had to temporarily step away from her studies and focus on supporting her mother through treatment.
Prior to venturing into the world of baking, Raina worked in a government office on a contract basis. However, her passion for baking eventually took centre stage. Her foray into the culinary world began with attending various baking and decorating courses, honing her skills and discovering the secrets of crafting the perfect cake. She attended courses in basic baking, frosting, wedding cake decoration and even did a course with established home chef Mrs. Fatima Moniz to learn how to bake a proper Goan plum cake.
The Birth of MadBatter
The idea behind starting MadBatter by Raina was sparked by Raina’s love for baking and the joy of creating something delicious from scratch. A random purchase of an oven during a Diwali offer set the stage for her culinary adventure. The thrill of baking her first cake, inspired by a YouTube recipe, opened a world of possibilities. Raina’s desire to share her creations with friends and family eventually led to the decision to pursue baking professionally.
Response from The Public
The initial response to MadBatter by Raina was overwhelmingly positive, with friends and family serving as the first patrons. Word of mouth played a crucial role in building a loyal customer base, which later expanded through social media. Raina’s unique touch, dedication to quality, and personalised service quickly set MadBatter by Raina apart in the competitive baking landscape.
Challenges and Triumphs
Running a home-based enterprise presents its own set of challenges. From managing household responsibilities to convincing customers of the value in homemade products, Raina navigated hurdles with determination. She invested in efficient equipment to streamline operations and focused on building a brand that stood for quality, hygiene, and a personalised touch.
Raina’s support system, comprising family, friends, and mentors like Prajwala from Sugaribake, Porvorim and Vaishali from “Krusty Kremme”, Mumbai, played a pivotal role in the success of her enterprise.
Continuous learning and skill development through various courses, both locally and in Mumbai, became an integral part of Raina’s journey.
Looking to the Future
As MadBatter by Raina continues to make waves in the baking scene in Goa, Raina Prabhu has ambitious plans for the future. With a keen focus on marketing, she aims to reach a wider audience while staying attuned to evolving baking trends. Raina envisions expanding the enterprise to include more food products and dreams of eventually setting up a physical store.
How to Indulge in MadBatter Delights
MadBatter by Raina offers the convenience of home delivery of most of its products. Customers can place orders by contacting Raina via WhatsApp on +91 8390008288. To ensure a seamless experience, it’s recommended to place orders at least two days in advance and a week prior for customised cakes.
Follow MadBatter by Raina on social media
Instagram : @madbattergoa
Facebook: @madbatter2018
