Shaboneev Coelho is a self-taught and professionally trained baker and pâtissier, and the founder of Sugar Bliss, a homegrown baking venture based in Goa. She is a passionate baker who finds joy in creating comforting, homemade treats that bring people together. For Shaboneev, baking serves as both a creative outlet and a way to share happiness with her customers. Currently based in Goa, India, she continues to experiment with flavours, refine techniques, and craft heartfelt creations that reflect her love for the art of baking.
Shaboneev Coelho’s journey into baking began at an age when curiosity often shapes lifelong passions. At just ten years old, watching her father prepare hearty, flavourful meals in the kitchen left a lasting impression on her. Those moments sparked a fascination that went beyond observation. Helping him cook soon turned into a genuine love for baking, rooted in family, warmth, and shared experiences around food.
Her interest gradually transformed into hands-on practice during her twelfth-grade years. Shaboneev began baking muffins and cupcakes for family birthdays and intimate celebrations, using each occasion as an opportunity to learn and improve. A defining milestone came when she received her first major order, a cake for her best friend Caryn’s 21st birthday. This experience marked a turning point, reinforcing her confidence and strengthening her commitment to baking as more than just a hobby.
A Style Shaped by Comfort and Craft
Shaboneev’s baking style is best described as warm, comforting, and thoughtfully personal. She draws inspiration from classic recipes, enhancing them with subtle details that make each creation feel special and memorable. Her focus remains on flavours that feel familiar yet refined, allowing her bakes to resonate emotionally with those who enjoy them.
What truly distinguishes her work is the care she brings to every stage of the process. She prioritises the use of fresh, high-quality ingredients sourced from trusted local suppliers, recognising their impact on taste and texture. For Shaboneev, baking is not only about technique but about creating moments of happiness and connection through food.
Technique, Patience, and Consistency
Shaboneev’s growth as a baker has been shaped by discipline, patience, and an unwavering attention to detail. She has invested time in mastering essential techniques such as proper mixing methods, accurate baking times, and understanding how ingredients work together. Continuous practice and thoughtful adjustments have allowed her to refine her recipes and achieve consistent results.
Among her creations, one item stands out as her signature. Her warm, crunchy churros paired with rich chocolate sauce have become a crowd favourite and her most frequently ordered treat. This dish reflects her dedication to perfecting both flavour and texture, showcasing her ability to balance simplicity with excellence.
A Customer-Centred Approach
Customer experience remains central to Shaboneev’s philosophy. She approaches every order with care, particularly when handling custom requests or specific dietary preferences. By taking the time to understand her customers’ expectations and maintaining clear communication, she ensures that each creation feels personal and thoughtfully executed.
While her current focus is on classic baked goods, she remains open to expanding her offerings in the future. Exploring options such as gluten-free or organic products is part of her long-term outlook, driven by curiosity and a desire to grow with her audience.
Overcoming Challenges and Building the Future
Balancing a full-time job with her passion for baking has been one of Shaboneev’s greatest challenges. Managing time and maintaining consistency required structure, organisation, and persistence. Through regular practice and disciplined planning, she transformed these challenges into valuable learning experiences that strengthened her confidence and skill set.
She continues to stay inspired by following fellow bakers, engaging with creative content online, and experimenting with new ideas in her own kitchen. While she embraces evolving trends, she remains grounded in her personal style and values.
Looking ahead, Shaboneev envisions her baking evolving into a recognised brand over the next five years. She aims to expand her menu, reach a wider audience, and continue refining her craft. Above all, she hopes to build a meaningful and thriving business that brings joy to people, reflects quality in every detail, and allows her to keep learning and growing within the baking community.
