In the fast-evolving world of sports media, where every second counts and every moment can spark global engagement, Tejas Fadte has carved a space for himself as a dynamic storyteller. As the Social Media and Content Lead at FC Goa, he stands at the intersection of football, creativity, and digital innovation, bringing fans closer to the game in ways that feel immediate, personal, and deeply engaging.
From Passion to Profession
Raised in Ribandar, Goa, Tejas grew up immersed in sports culture. His early education at Mushtifund School and later at Dempo College laid the foundation for a journey that would blend passion with profession. A lifelong football enthusiast and ardent supporter of FC Goa, his career today feels like a natural extension of his childhood.
Beyond football, Tejas has always embraced an active lifestyle. From playing badminton, cricket, and basketball during his college years to maintaining a consistent fitness routine, sports have remained central to his identity. His personality, equal parts humour and energy, inspired by pop culture, adds a distinctive flair to his work, making his storytelling both relatable and entertaining.
Building a Digital Foundation
Tejas’s entry into digital marketing began with freelance projects for real estate brands and cafés, where he honed his skills in content creation and online brand communication. This early phase allowed him to experiment, understand audience behaviour, and develop a keen sense of digital storytelling.
His career gained momentum at GrowthGravy, where he worked closely with founder Viresh Vazirani. Under his mentorship, Tejas explored larger campaigns, collaborated with major brands, and refined his creative approach. It was here that he first began to align his professional ambitions with his passion for sports.
A turning point came when he worked on the National Para-Swimming Championship in Goa, marking his initial step into sports digital media. Soon after, he was entrusted with a much larger opportunity, the Football Plus Summit in Chennai.
A Defining Break: Football Plus Summit
The Football Plus Summit proved to be a transformative experience. Over several months, Tejas played a key role in building digital anticipation for the event, creating fan-centric content, and conducting interviews with prominent figures in Indian football.
At the summit, he expanded his work to include podcast-style interviews and real-time social media coverage. Interacting with global football legends such as Ronaldinho, Rivaldo, Lucio, and Dunga, alongside Indian icons, offered invaluable insights into the global football ecosystem. These interactions were not just career highlights but also learning experiences that shaped his perspective on storytelling within sports.
Joining FC Goa: A Dream Realised
For Tejas, joining FC Goa was more than a professional milestone, it was a personal dream fulfilled. After a series of interviews with the club’s leadership, including CEO Ravi Puskur, he stepped into the role during a crucial phase marked by the AFC Champions League Two campaign.
Transitioning from covering events to working within a professional football club brought new challenges and opportunities. It meant contributing directly to the narrative of a team he had supported for years, while also handling the scale and intensity of top-tier football coverage.
The Art of Real-Time Storytelling
At FC Goa, Tejas leads the club’s digital voice, shaping how fans experience football beyond the stadium. His responsibilities range from conceptualising campaigns and planning content calendars to executing real-time matchday coverage.
Matchdays, in particular, highlight the intensity of his role. Positioned pitchside, he captures and publishes moments as they unfold, often shooting, editing, and posting content within minutes. This immediacy allows fans to experience the thrill of the game in real time, reinforcing the emotional connection between the club and its supporters.
His work extends beyond match coverage to include innovative digital series such as “Raised in Orange” and “Backroom Gaurs,” which spotlight emerging players and behind-the-scenes contributors. Campaigns like “It’s Her Game Too” demonstrate his commitment to inclusive fan engagement, while initiatives like themed screenings reflect a fresh approach to community building.
A Historic Digital Surge
One of the most defining periods of his tenure came during FC Goa’s continental campaign and the high-profile clash against Al-Nassr. The scale of digital engagement during this phase was unprecedented.
Within just over two months, the club witnessed rapid growth in its online following, with content from a single match generating tens of millions of views. The campaign underscored the power of strategic storytelling, timely execution, and audience-first thinking.
Equally memorable was the club’s Super Cup triumph, where Tejas and his team captured the raw emotion of victory, transforming on-field celebrations into compelling digital narratives that resonated with fans far beyond the stadium.
The Power of Authentic Content
Among his many successes, one standout moment was a simple, unscripted video that crossed 10 million views. Shot on a basic camcorder during an academy match, the clip captured a genuine football moment that struck a chord with audiences.
For Tejas, this reinforced a key belief: authenticity often outweighs production value. In a space driven by algorithms and trends, it is the emotional truth of a moment that ultimately drives connection and engagement.
Looking Ahead
Tejas Fadte’s vision for the future is rooted in innovation and impact. He aims to continue pushing creative boundaries, exploring new storytelling formats, and developing fan-first narratives that make supporters feel like integral parts of the game.
With a strong belief in the untapped potential of Indian football, he sees digital media as a powerful tool to elevate the sport’s visibility and inspire the next generation. As he continues to grow, his focus remains on creating meaningful, memorable content that not only entertains but also strengthens the bond between football and its fans.
In an industry defined by speed and change, Tejas stands out for his ability to combine strategy with spontaneity, turning fleeting moments into lasting impressions and ensuring that the story of the game is always just a click away.