Kelvin Moses’ journey into fitness wasn’t born out of vanity or trend—it was sparked by personal struggle. As a kid up until the 9th grade, he was obese, and his desire to get fit was always burning within. It started on a terrace, lifting old rusted dumbbells when his parents weren’t around. His brother, also formerly overweight, had started hitting the gym, and when the physical changes began showing, Kelvin naturally wanted in on the transformation. “Haha,” he laughs, remembering those early days.
The First Gym Experience and the Spark of Passion
At 18, Kelvin got his first gym membership, and he remembers his first day like it was yesterday. “Struggle, anxiety, social awkwardness—the emotional concoction every first-time gym-goer experiences,” he says. But he loved every bit of it. From that point forward, he barely missed a week of workouts unless he was hospitalized. In fact, he recalls only two instances in his life when he didn’t train—and both were hospital-related.
His dedication grew stronger during high school and college. A friend eventually informed him about an opening for a trainer at a new gym, and though he lacked certification, he grabbed the opportunity. He interviewed, got through, but had to wait a year and a half before getting on the gym floor. In the meantime, he worked as a receptionist, a popular gym in town. Eventually, the gym owner offered him the position of a floor trainer.
“I was always working out, every day, for about six years. I loved every moment of being in that environment of improvement,” Kelvin reflects. His passion for training soon became a passion for helping others feel that same change—mentally, physically, and emotionally.
The Moses Effect and the Rise of The Wellness Workshop
When COVID-19 struck in early 2020, the gym shut down. Kelvin was back at square one—jobless, but still full of passion. That’s when he launched his own business: The Moses Effect, coaching clients online and offline. “I was just happy to make the same salary as I did before,” he says, “but three months in, I was already doubling it.”
What began as a personal pursuit quickly grew. By last year, The Moses Effect evolved into The Wellness Workshop, now a five-year-old brand with over seven certified coaches operating both online and offline across India and a few international destinations.
Structured Training: Not Just Exercise, But Purpose
Kelvin doesn’t believe in random workouts. His daily regimen is structured around six-month-long Macrocycles, broken into Mesocycles of 8-12 weeks. Each training block focuses on outcomes—strength, hypertrophy, endurance—geared toward specific aesthetic goals.
“I like working out late at night,” he adds. “It helps me deload the day’s stress into the weights. That euphoric, indescribable post-workout feeling is incredible. Endorphin rushes are factual, not fictional—I can testify.”
Philosophy on Fitness: Building Long-Term Habits
Kelvin has coached hundreds, if not thousands, of clients. One lesson he shares passionately is the need to understand the why behind someone’s fitness journey. “Many people come to me with bursts of optimism, looking for instant results,” he explains. “But when you dig deeper, it’s often years of poor habits they want to reverse in weeks.”
He has a powerful line to share: “This industry loves selling physical hunger to people who are mentally starving.”
Kelvin believes in macro targeting—setting micro-goals that align with larger wellness objectives. “It’s not about temporary wins. It’s about sustainable change. Look at the forest, not just the trees.”
Diet and Nutrition: Fuel Over Fantasy
Kelvin’s approach to nutrition is rooted in science and simplicity. “I eat to fuel, not to fulfill a gourmet fantasy,” he says. His meals are straightforward:
Meal 1: 100-150g steamed paneer or 3-4 boiled eggs, 250-300g steamed green vegetables, and a bowl of fruit.
Meal 2: A protein shake with water.
Meal 3: 400-500g lean protein (chicken, fish, or lean meat), 200-300g cooked carbs (oats, brown rice, or potatoes), and some yogurt for gut health.
He follows the 80:20 rule—80% whole foods, 20% “soul foods” that feed his cravings without derailing his goals. “No food is ‘cheat’ food,” he explains. “We don’t shame food—we understand context and balance.”
Challenges in Coaching: The Battle of Behavior
The biggest challenge Kelvin faces as a coach? Making clients understand that long-term change requires behavioral shifts. “Surface-level interventions appear attractive but don’t last. Clients must learn adaptability and the opportunity cost of every decision—be it food, sleep, or substances.”
Client Transformations: From Smoking to Marathon Running
Every transformation holds a special place for Kelvin Moses, not just for the physical changes, but for the lessons he learns from each client. However, one story continues to stand out in his memory. Kelvin once worked with a client for a year and a half—a man who was physically strong but far from where he wanted to be. Cardio was his nemesis, and the real challenge? He was a chronic smoker and someone who could outdrink even seasoned partygoers. During the week, they trained hard, but weekends became a battleground of self-sabotage. Instead of pushing standard advice like “just quit smoking” or “cut the drinking,” Kelvin took a different approach. He focused on understanding the client’s behaviors and identifying his triggers. “Telling someone what’s harmful isn’t helpful—they already know. You have to dig deeper,” Kelvin explains.
With time, patience, and a behavioral-first strategy, the client began weaning off cigarettes and started running. The early days were rough—he couldn’t last even five minutes on the treadmill, plagued by alcohol-induced gout. But Kelvin stayed committed, working with him incrementally, adding one minute at a time. Fast forward to the end of their coaching journey: the client had completely quit smoking, gave up drinking, and now participates in some of India’s biggest marathons. In fact, he’s training to win national titles this year. Kelvin often recalls this transformation as a reminder of why he started coaching in the first place. “I promised him I’d share his story,” he says proudly, “and this is my way of honoring that commitment.”
Fitness Trends: AI, Biohacking, and Resistance Training for Seniors
Kelvin Moses believes the fitness industry is on the cusp of a major transformation—driven primarily by the integration of AI and emerging health technologies. According to him, the rise of AI-powered fitness devices isn’t just a trend—it’s a future disruptor that will revolutionize how health metrics are tracked and interpreted. At The Wellness Workshop, his team is already looking into incorporating such technologies to process client data more effectively. “It’s not just about collecting data,” he explains. “It’s about refining it—getting granular, detailed insights that help us solve client problems with precision.”
But the innovation doesn’t stop there. Kelvin also points to the growing presence of chemical derivatives being developed in biochemical labs—compounds that are already showing promise in diagnosing and potentially curing environmentally-induced diseases. With more people now investing in their longevity, he sees a shift towards alternative therapies and holistic well-being. “This is a great time to be a health coach,” Kelvin says enthusiastically. “There’s so much available to promote better living and long-term health.”
One trend he’s especially passionate about is encouraging resistance training among people over 50. He challenges the outdated belief that walking alone is enough. “As we age, our muscles and joints naturally deteriorate due to sarcopenia. Light to medium resistance training two to three times a week becomes essential,” he says. In his eyes, the future of fitness isn’t just about aesthetics—it’s about science-backed sustainability, technology-led personalization, and empowering people across all ages to take control of their health.
Balancing Roles: Prioritization is Key
For Kelvin Moses, balancing the many responsibilities of a health coach isn’t as daunting as it may seem. His secret lies in one core habit: prioritisation. He starts by preparing an agenda the night before. “I list out everything I need to execute the next day,” he explains. “That way, I don’t wake up feeling overwhelmed or unsure about where my time needs to go.” Each task on his list is already organized by priority. This allows him to move through the day with clarity and focus, addressing responsibilities in an efficient, stress-free manner. For Kelvin, it’s this consistent structure that keeps his workflow smooth and his energy aligned with what matters most—coaching, creating, and scaling The Wellness Workshop.
Advice for Aspiring Coaches: Learn Relentlessly
When asked what advice he would give to aspiring fitness coaches, Kelvin Moses offers a grounded yet empowering perspective. “Start by learning from your peers,” he says. “Pick up a textbook. Read. Use social media, use YouTube—there’s no excuse today with the sheer volume of resources available, both online and offline.” Kelvin emphasizes the importance of building a solid foundation. He encourages newcomers to pursue a reputable certification course and gain practical, hands-on experience before taking the leap into entrepreneurship. “Once you feel you’re ready—mentally, physically, professionally—go ahead and fly your kite.”
But he doesn’t sugarcoat the reality. “The wind will push you—up, down, side to side—but you’ve got to hustle and stay afloat,” he advises. “It’s always going to be competitive, and there’ll always be someone you think is better. That’s okay. There’s enough business out there for everyone to succeed.” His message is clear: educate yourself, stay humble, keep pushing forward, and trust the process.
Looking Ahead: Scaling The Wellness Workshop
Looking ahead, Kelvin Moses has a clear and ambitious vision for the future of The Wellness Workshop. His goal is to scale the brand into a premier online coaching platform that offers services across India. “The scope is huge,” he says with conviction, believing deeply in the potential of digital coaching to reach and transform more lives. While The Wellness Workshop currently has a strong offline presence in Mumbai and Goa, Kelvin acknowledges that expanding physically beyond these locations will require significant research and development. “But who’s to say that’s not in God’s plans for us?” he adds, with a mix of optimism and faith.
To bring this vision to life, Kelvin plans to grow his coaching team and invest in expanding the brand’s internal departments—particularly in the tech space. His focus is on increasing accessibility, improving the quality of sessions delivered, and creating a seamless, enriched client experience. “It’s not just about growth,” he emphasizes. “It’s about building a strong, loyal community around the brand.” For Kelvin, the future of The Wellness Workshop isn’t just business—it’s a movement toward smarter, scalable, and deeply personal health coaching for all.
