Only Love is Not Enough in a Relationship

By Richelle Brito Carvalho ‘Love is great, Love is necessary. Love is beautiful. But love is not enough’- Mark Manson We have all heard the phrase ‘ Love is all that Matters’, but is it the only ingredient to a long-term romantic relationship? Research highlights that there are quite a few things more important in […]

Missing Teeth – A Tale of Loss and Identity

By Dr. Valerie Anithra Pereira Notice the person in the picture? They are missing an eyebrow, yet all you notice are their missing teeth! 69% of the population between 35-45 years have at least one tooth missing! The first molar tooth is the first permanent tooth of a person to erupt and is usually the […]

Sell! Sell Well!! and Sell More!!!

By Rohini Gonsalves A business needs sales to survive and when sales grow, a business grows. Therefore, the primary focus of every business is to increase sales. Amongst other things, sales promotion tools are used to achieve this objective. A business needs to choose these tools wisely to achieve its short-term and long-term goals. Step […]

Treazur: For All Your Gifting Needs

Treazur is a Panjim-based gifting enterprise that was founded in 2017. The enterprise offers a wide range of gifting options for all kinds of gifting occasions. Delivering quality products with zero waiting time and zero follow-ups is the hallmark of this well-established enterprise. Products Offered Treazur has a wide range of gifting ideas that are […]

Unique Selling Proposition

By Rohini Gonsalves All marketing activity is driven to cause sales. Sales can be caused only if we deliver value to the customer. It is important to understand concepts like features, advantages and benefits. Features are parts of the product or service. They are intrinsic to the product itself. They make the product unique and […]

Call to Action!

By Rohini Gonsalves  A marketing strategy can be multi-pronged and can have several layers to it. We undertake innumerable activities from identifying a need in a specifically defined target market, creating products and services to address that need, and taking that product or service to the consumer in such a way that the need is […]

Cheree Tree Concepts

By Steve Antao Cheree Tree Concepts is a Brand Growth Agency with a special focus on Marketing Communication as a tool to build brand perception, likability, and trust. Based in Panjim, Goa the company helps brands to make an impact in their customer markets with powerful communication and branding strategies. The company works on offline and […]

Serendipity Arts Festival announces its curators for December 2023

The largest inter-disciplinary festival of the arts in South Asia is scheduled from the 15th to the 23rd of December 2023 in Panaji, Goa April, Panaji:  Serendipity Arts Festival, which is scheduled to host its 6th physical edition from the 15th to the 23rd of December 2023, in Panaji, Goa, has today announced its lineup […]

The Inspiring Story of Simran Sawant

By Prataya Sarkar Simran Sawant alias Noorie Sawant is an advocate based in Cumbarjua, Goa. With a BA (LLB) degree from V. M. Salgaocar College of Law, Miramar and an LLM under her belt, Simran has built a thriving practice in Panjim.  But that’s not all – Simran is also a rising influencer, with a […]

Periodontitis – The Sneaky Disease Of The Gums

By Dr Valerie Anithra Pereira It starts simply. You are at a wedding, excited about all the food on offer – the succulent chicken, the fragrant rice, the spicy mutton falling apart from the bone… yum! But later, as you dance, you notice some fibres stuck between your teeth. Or is it a “jeera” (cumin […]